Marketplace Roundup

Pepsi Signs On As The Presenting Sponsor For The T'Wolves' 20th Season

The T'Wolves Thursday announced that Pepsi would be the team's 20th season presenting sponsor. Included in the deal is a 20th season integrated logo, exclusive sponsorship of the T'Wolves 20th Season Tribute Games, LED screen exposure outside of Target Center, in-arena branding, retail promos, exposure on TV and radio broadcasts and Web site exposure. Throughout the '08-09 season, the team will dedicate six home games presented by Pepsi as a tribute to 20 seasons of T'Wolves basketball (T'Wolves)....BUSINESS FIRST OF BUFFALO's David Bertola reports a week after the Cavaliers made New York-based Cenergy "its advertising agency of record," the Penguins "have done the same." The Penguins "had previously handled advertising in-house." Terms of the agreement, which "will cover TV, print and digital advertising, plus event marketing," were not disclosed (BIZJOURNALS.com, 9/17)....Federated Auto Parts, which has sponsored a NASCAR race in Nashville for the last 13 years, will continue to sponsor the Nationwide Series Federated Auto Parts 300 at the Nashville Superspeedway "for the next three years" (Nashville TENNESSEAN, 9/19).