New Cerrato In-Season Radio Show "Unprecedented" For NFL Exec

Cerrato To Host Twice-Weekly Radio Show

Redskins Exec VP/Football Operations Vinny Cerrato will host a radio show on WTEM-AM, which is owned by Redskins Owner Daniel Snyder, that debuts tomorrow and runs "from 10-noon on Mondays and Fridays through the football season," according to sources cited by Jason La Canfora of the WASHINGTON POST. "Inside The Red Zone With Vinny Cerrato" will be broadcast from "newly-constructed studios at Redskins Park." Former WRC-NBC Sports Dir George Michael "will host at the onset" of the show. Cerrato "will take calls and have guests on the show." Snyder had "actually envisioned the show being five days a week, with the format of twice a week finally settled on a few days ago." La Canfora wrote Cerrato hosting the show "is pretty unprecedented," and he would "be stunned to find another executive with this type of position who can waste four hours of prime business hours per week -- in season no less -- yapping on the radio." An NFL exec: "I've never heard of anything like that before, and I've been in this business a long time. ... How can you justify spending your time like that?" La Canfora noted several WTEM on-air personalities "are upset, and feel they have been misled" by Snyder. When Snyder purchased the station in June, "everyone was told how this would be an independent entity from the Redskins, not under his control" (WASHINGTONPOST.com, 9/17).