SBJ In-Depth: Sports Online

SBJ In-Depth: Sports Online

SportsBusiness Journal will examine the latest trends in online advertising and content. Ad dollars continue to shift to online sites as brands try to keep pace with consumers, but who is doing the best job at hitting their target instead of just taking a shot in the dark? The Internet provides a fertile ground for brands and properties wanting to build deeper connections with consumers, but how should online plans mesh with traditional marketing and what are the best ways to measure the results? Also, how are sites securing and incorporating content to keep consumers hooked? Publishing Date: October 13 Ad Close: Sept. 29 Materials Close: Oct. 1.

For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.