SBD/Issue 245/The Back of the Book

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  • Average NFL Ticket Price Up 7.9%; Fan Cost Index Up 7.1%

    Fans will be charged an average price of $72.20 to see an NFL game this season, and a family of four will pay $396.36, according to Team Marketing Report's Fan Cost Index (FCI). The FCI is comprised of four tickets, two beers, four soft drinks, four hot dogs, parking for one car, two programs (or gameday magazines) and two adult-sized caps. NFL fans once again will see about a $5 uptick per ticket in '08, as ticket prices have gone up about $5 per year in each of the past four seasons. The Patriots have an average ticket price of $117.84, making them the only team to ever have a price in the triple digits. The Patriots' prices are up 29.6%, but the team did leave its premium seating unchanged at $566.67. The Buccaneers see the next-biggest jump at 24.4%, while the Super Bowl champion Giants show an 8.3% increase at $88.33. The Giants also have the fourth-highest FCI at $480.74. The Colts, playing in the new Lucas Oil Stadium, show a 14.3% jump. A premium seat at the new venue costs $246.17, up from $194 last season. The Bills are the only team to have an FCI under $300 this season. Last season, there were four teams under the $300 mark. The Bills had a 10.3% increase for games at Ralph Wilson Stadium (Team Marketing Report).

    NFL FAN COST INDEX
    TEAM
    AVG. TICKET
    % +/-
    AVG. PREMIUM
    TICKET
    FCI
    % +/-
    Patriots
    $117.84
    29.6%
    $566.67
    $596.25
    22.6%
    Bears
    $88.33
    4.1%
    $312.50
    $484.31
    2.9%
    Buccaneers
    $90.13
    24.4%
    $239.94
    $483.02
    18.7%
    Giants
    $88.06
    8.3%
    $139.05
    $480.74
    12.4%
    Jets
    $86.99
    8.0%
    $390.20
    $476.26
    12.5%
    Redskins
    $79.13
    0.0%
    $254.56
    $441.43
    0.0%
    Chargers
    $81.39
    10.5%
    $170.00
    $436.06
    9.0%
    Colts
    $81.13
    14.3%
    $246.17
    $435.52
    13.0%
    Cowboys
    $84.12
    0.0%
    $226.13
    $435.49
    4.6%
    Ravens
    $77.20
    0.0%
    $229.58
    $425.81
    0.0%
    Chiefs
    $80.69
    9.2%
    $110.00
    $422.74
    6.8%
    Broncos
    $76.75
    7.4%
    $356.31
    $400.01
    5.6%
    NFL AVG.
    $72.20
    7.9%
    $212.56
    $396.36
    7.1%
    Bengals
    $69.85
    6.1%
    $196.81
    $387.91
    6.4%
    Rams
    $68.28
    0.0%
    $163.20
    $387.63
    0.4%
    Vikings
    $73.23
    3.3%
    $172.48
    $386.92
    -0.4%
    Steelers
    $67.47
    2.3%
    $204.34
    $384.38
    1.6%
    Lions
    $66.39
    12.5%
    $188.26
    $383.57
    8.3%
    Eagles
    $69.00
    0.0%
    $202.82
    $383.50
    3.2%
    Texans
    $66.69
    6.4%
    $252.16
    $376.75
    4.5%
    49ers
    $70.55
    13.1%
    $0.00
    $376.71
    10.2%
    Dolphins
    $66.11
    0.0%
    $180.00
    $368.44
    1.2%
    Seahawks
    $61.25
    11.9%
    $151.96
    $364.49
    13.0%
    Raiders
    $62.23
    0.0%
    $139.93
    $359.90
    0.0%
    Cardinals
    $65.08
    14.8%
    $196.74
    $356.31
    11.0%
    Falcons
    $63.95
    6.0%
    $245.22
    $356.30
    4.2%
    Packers
    $63.39
    0.0%
    $225.53
    $354.45
    0.9%
    Titans
    $58.55
    7.8%
    $157.17
    $347.19
    5.1%
    Saints
    $62.22
    13.4%
    $147.68
    $335.89
    12.6%
    Panthers
    $63.32
    4.8%
    $179.13
    $330.67
    3.5%
    Browns
    $54.41
    11.5%
    $198.47
    $323.66
    6.8%
    Jaguars
    $55.30
    12.0%
    $199.09
    $302.09
    8.1%
    Bills
    $51.24
    10.3%
    $159.82
    $298.96
    8.8%

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