THE DAILY Looks At Top Sports Movies Of '16 Weekend Plans With ESPN’s Adnan Virk Fred Couples Puts California Home Back On The Market Names In The News CAA World Congress of Sports Lineup Announced SBJ/SBD's 2017 Thought Leaders Retreat Former NFLPA Exec Dir Ed Garvey Passes Away Luminaries Honor Mike Ilitch At Private Ceremony Going Off The Grid Executive Transactions
SBD/Issue 245/Sports Industrialists
What I Like... With ESPN Publishing GM & Editorial Dir Gary Hoenig
Published September 11, 2008
|ESPN Publishing GM &
Editorial Dir Gary Hoenig
A business deal: [RUPERT] MURDOCH buying The [Wall Street] Journal and chasing The [N.Y.] Times. In times like this, believing in print takes real nerve.
A story that bears watching: The inevitable flattening of the Internet growth curve.
An insight: We’ve conditioned the public to believe that media is free. If we don’t change that perception, our ad revenues won’t save us.
An influential person in my career: I’ve had many, but the first was my brother-in-law ROBERT HERB, who died young but still had plenty of time to make me want to be like him: a journalist with principles.
A marketing idea: I love it when a marketing idea truly captures the essence of what you’re selling. The whole way that “Gossip Girl” is marketed is pure genius.
A TV ad campaign: Not to be a homer, but the “SportsCenter” ads are near perfect. They capture who we are here and make you want to be part of the team.
A print ad campaign: Grab me visually, but never let me forget what the point is. Nike does a good job.
A brand: Quality of the product is paramount. Never lose sight of that. No one does it better than Apple.
A trend: Staying power. One more word about community, and I’m going back inside my hut and never coming out.
An innovation: Something that actually makes my life better. DVRs, for one.
A business decision: Not shutting down the [Wall Street] Journal’s paid site. Originally, Murdoch was set on doing just that. He’s smart to have changed his mind.
A pro league business initiative: The NHL’s recent moves to make the game better. It is.
A college sports business initiative: Leaving the NCAA tourney alone.
|Hoenig Feels Hamilton's 28 HR Performance
At Home Run Derby Was Quite Impressive
About my job: Making decisions so quickly, it feels like stopping pucks in a goal mouth.
Sports: Seeing something that you’ve never seen before. Twenty-eight homers in 38 swings [in Home Run Derby]? JOSH HAMILTON qualifies.
Sports journalism: You can cover the whole spectrum of human experience through the metaphor of sports. And people will read it.
Competing in this business: You have to be good to be heard. There are so many competitors. And there is no more knowledgeable audience.
The direction of sports business: The beauty of sports is its spontaneity and unpredictability. The danger is that those who run it want too much control -- and that drains those very qualities.
About myself: I keep trying, no matter how many times I stumble.
Players: Athletes who don’t take themselves too seriously.
Teams: New York Jets, San Francisco Giants (my dad’s team), Knicks (Ouch!
Did I say that out loud?).
City: New Yorker through and through.
Possession: An old Martin D-18 guitar.
Memento: A ball signed by my original Magazine teammates.
Books: Reading “War and Peace,” God save me.
Magazines: New York, New Yorker, Economist, BusinessWeek.
Newspapers: Still read the Times and the Journal on paper. Do wonder why sometimes.
Web sites: ESPN.com, ESPNtheMag.com, NYTimes.com, Weather Channel, eBay, Yahoo Finance, CNN.
Blogs: JON FINE, BusinessWeek; RON ROSENBAUM, Slate; BUSTER OLNEY, ESPN.com.
Authors: TOLKIEN, KIPLING, PETE DEXTER, CHUCK KLOSTERMAN, MALCOLM GLADWELLL.
Ideas: This is gonna sound pretentious, but I was a philosophy major for a while, and dialectics is what stayed with me. In brief: Everything is connected.
Hobbies: I collect model trains. You got a problem with that?
Movies: I’ll stick with “The Godfather,” the one that combines I and II.
TV: “Friday Night Lights.” DirecTV, thank you for saving it.
|Hoenig Fondly Remembers
Original Cream Concerts Of '60s
Dessert: When I can? Anything dark chocolate.
Vacation spot: Hawaii.
Cars: Audi A6.
Quote: Great ideas don’t happen from the top down.
Miscellaneous: Now you’re going too far.
What I don’t like in general: Overbearing people.
Pet peeve: Herd mentality.
In sports: People who take the games too seriously.
In business: Short-term thinking.
In journalism: Self-righteousness. Uninformed opinion.
In sports business: Contempt for the fan.
In sports marketing: Thoughtless repetition.
In sports facilities: Too many distractions from the game.
About my job: Not being a part of the storytelling process anymore.