SBD/Issue 245/Sponsorships, Advertising & Marketing

Talks Break Down For Potential Samsung Deal For Sidney Crosby

Talks Break Down With Samsung About 
Possible Endorsement Deal With Crosby
Penguins C Sidney Crosby had been in discussions with Samsung Electronics for a new marketing arrangement with the consumer electronics maker, but talks have ended. “We did engage in discussions with Samsung, but there is no deal,” said CAA Sports' Pat Brisson, Crosby's agent. "As you can imagine, we speak to a lot of companies who want to work with Sidney.” Brisson declined to elaborate on what potential deal might have been on the table. “Given the confidential nature of the discussions we had with Samsung, I don’t think it would be appropriate for me to comment further.” Crosby currently has marketing arrangements with companies in a number of categories, including hockey equipment and clothing, sports drinks and snack food, a coffee chain, trading cards and memorabilia. One category where Crosby is absent is gaming. With the release this week of EA Sports' "NHL 09," with Flames D Dion Phaneuf on the cover, some might wonder why Crosby has not yet been featured on a game box. “Sidney has plenty on his plate at this point,” said Brisson.

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