SBD/Issue 245/Sponsorships, Advertising & Marketing

EagleBank To Title Sponsor New College Football Bowl In DC

Maryland-based EagleBank has signed on as the title sponsor of a new college football bowl in DC. The EagleBank Bowl, one of two new NCAA-approved bowl games this season, will be held December 20 at RFK Stadium and will be this season's earliest scheduled bowl. ESPN will provide live coverage (EagleBank). In DC, Tim Lemke reports the bowl is "expected to offer a big profile boost" for EagleBank, as the company "seeks to gain customers after a merger with Fidelity & Trust Financial Corporation." EagleBank Vice Chair Robert Pincus: "We've merged, and this is something that's going to set us apart and make us unique. We're not advertising our interest rate in the newspaper for a certificate of deposit. We are bringing entertainment and charitable activities to the city and the region." Pincus and bowl officials declined to offer financial details, but they said that it is a "four-year agreement that includes an option year giving EagleBank the right of first refusal." Other sponsors of the event include Marriott and Navy Federal Credit Union (WASHINGTON TIMES, 9/11). The BALTIMORE BUSINESS JOURNAL's Jonathan O'Connell notes the bowl was "introduced as the Congressional Bowl when it was announced earlier this year," but the name was "apparently dropped to avoid confusion with another local financial institution, Congressional Bank" (BIZJOURNALS.com, 9/10).

WHO'S IN? In DC, Paul Tenorio reports Navy "will serve as the home team this year and will be paired with a school from the [ACC], provided the teams have the .500 records necessary to be bowl-eligible." DC Sports & Entertainment Commission Stadium Manager Troy Scott said that while RFK "has not hosted a football game since '01," the stadium is "equipped to handle the game." Scott: "When we had our field resurfaced after baseball left, we made sure we had enough grass in place we could actually host a football game." Tenorio notes FedEx Field was "not considered because of its size -- it can hold just more than 90,000 people, and the committee is aiming for an attendance of around 34,000 this year" (WASHINGTON POST, 9/11).

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