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SBJ In-Depth: NHL Season Opener
The NHL arguably is coming off its best season since the lockout. It launched its own network in the U.S., hosted its first outdoor game, strengthened its new media offering and saw its ratings skyrocket behind a Detroit-Pittsburgh Stanley Cup Finals. How will the league keep that momentum in 2008-09? More than likely it will look to its teams, several of which made strong business gains last season. We'll look at a few franchises that are turning their business around and analyze the potential impact on the league going forward. Publishing Date: October 6 Ad Close: Sept. 22 Materials Close: Sept. 24.
For information on advertising contact National Advertising Director, Julie Tuttle at 212.500.0711 or firstname.lastname@example.org.
SportsBusiness Journal will examine the latest trends in online advertising and content. Ad dollars continue to shift to online sites as brands try to keep pace with consumers, but who is doing the best job at hitting their target instead of just taking a shot in the dark? The Internet provides a fertile ground for brands and properties wanting to build deeper connections with consumers, but how should online plans mesh with traditional marketing and what are the best ways to measure the results? Also, how are sites securing and incorporating content to keep consumers hooked? Publishing Date: October 13 Ad Close: Sept. 29 Materials Close: Oct. 1.
For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or email@example.com.