Quote of the Day
“Brands never die. You only stop reinventing them."
-- PepsiCo Chair & CEO Indra Nooyi, on Pepsi’s Gatorade brand going through some management changes and losing share last year (WALL STREET JOURNAL, 9/11).
There have been several notable occasions in recent years when a corporate name for a facility has been greeted by fans less than enthusiastically. However, the rumored deal that has Allianz putting its name on the new Giants/Jets stadium is perhaps igniting a new kind of reaction in that it is conjuring up an emotional response in fans that dates back 70 years. The deal with the German company reportedly could be worth upward of $30M per year, a staggering figure previously unseen in the naming-rights industry. However, Allianz’ association with the Nazi Party during World War II, where it provided insurance to concentration camps, is understandably drawing a negative response. Allianz is quick to distance itself from that dark chapter, and influential Rabbi Jay Rosenbaum calls the company “a friend of the Jewish people today.” But one day after being reported in the N.Y. Times, the story is proving to have legs, hitting the back page of today’s Daily News and threatening to dominate talk around both team’s positive on-field starts.
Sign O' The Times
AEG acquires exclusive signage rights to L.A. Convention Center for $2M-plus annually.
Battle For Possession
NFL Players fires back at CBS Interactive, files countersuit in fantasy sports dispute.
Live From Philadelphia
Live Nation signs broad-reaching deal to sell tickets for SMG and its 200-plus venues.
Disney’s Bob Iger confirms ESPN’s interest in acquiring Premier League broadcast rights.
Frozen In Time
Talks break down between Sidney Crosby, Samsung over potential sponsorship deal.
There's No I In ESPN
Ombudsman implores net to lighten up on self-promotion, says it can make viewers feel "trapped in the sports equivalent of 'The Truman Show.'"
Clip & Save
Baron Davis reportedly leaving Reebok for Li Ning, the second big-name NBAer this summer to drop U.S. company for a Chinese brand.
Time For A Mulligan
Carolyn Bivens admits English-language mandate was "not ready for prime time."