Collapsing The Pocket

Brady's Injury Makes Front-Page News

With Tom Brady officially out for the season with a knee injury, the NFL, networks and sponsors are scrambling to figure out life without the reigning MVP. Most marketing experts think Brady's star power will remain intact, as he is drawing comparisons to the similarly-sidelined Tiger Woods. However, the loss is certainly a major hit for the league, as Brady for years has been a "walking, talking billboard for all that the league is trying to sell." And NFL TV partners will certainly miss No. 12's drawing power -- CBS must be counting its blessings that Brett Favre is now in the AFC. Speaking of No. 4, despite ESPN’s efforts to revamp "MNF," the net is getting slammed for last night's season debut. Tony Kornheiser's non-stop comparisons of Aaron Rodgers to Favre dominate the net's coverage.

Five The Hard Way
Rare Monday finish for U.S. Open earns 2.5 overnight rating for Federer's fifth; women’s final gets boost from Sunday broadcast. 

Bay Breakers
AEG Facilities’ acquisition of San Diego arena may lead to more sports events, new pro team.

Try This On For Size
Under Armour close to a deal to sponsor the NFL Scouting Combine, a first for the league.

Revving The Engines
NASCAR HOF planners want $32M more to add, improve exhibits at developing Charlotte locale.

Keep Your Eye On The Ball
CBS Sports for first time to distribute free, live online simulcasts of SEC football games.

Is It About The Bike?
While multiple sources indicate Lance Armstrong may be racing again in ’09, some question purpose of his return.

En Vogue
New Line Cinema eyeing film about Stars bad-boy Sean Avery's summer internship.

Big Enough For The Both Of Us
Ducks, Kings partner for first joint ad effort, promoting their branded rivalry.