- Overnight Nielsen Ratings
- Poll: NFL Best For Reaching Males 18-34
- Top Sports Events On StubHub In '10
- Sports Execs Say Under Armour Had Big '10
- Poll: ND Offers Best Sponsor Opportunity
- Overnight Nielsen Ratings
- Heat Attendance Up 14.4% To Date
- NBA Attendance Remains Flat
- Bowl Game Gifts For Players
- ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 241/The Back of the Book
Pittsburgh Tops NFL Markets For Most Avid Female Fans
Published September 5, 2008
The most avid female NFL fans live in Pittsburgh, with women in that market 121% more likely to be avid NFL fans than the national average, according to data from Scarborough Sports Marketing. In addition, 18.0% of all females in Pittsburgh are avid fans of the NFL. Green Bay, Indianapolis and K.C. also have strong contingents of avid female NFL fans, while N.Y., Detroit and the Bay Area have the smallest following of avid fans. Loyal NFL fans are those who are very or somewhat interested in the league, and fans are those who are very, somewhat or at least a little bit interested. For further explanation of the data, see the notes below. Data was gathered from August '06-September '07 (Scarborough Sports Marketing).
|
FAN AVIDITY LEVELS AMONG FEMALES IN NFL MARKETS
|
||||||
|
MARKET (SIZE)
|
INDEX
|
AVID NFL FANS
|
INDEX
|
LOYAL NFL FANS
|
INDEX
|
NFL FANS
|
|---|---|---|---|---|---|---|
|
Pittsburgh (22)
|
221 (a)
|
18.0% (b)
|
196 (c)
|
33.3% (d)
|
153 (e)
|
38.8% (f)
|
| Green Bay- Appleton (70) |
169
|
13.8%
|
171
|
29.0%
|
152
|
38.6%
|
|
Indianapolis (26)
|
167
|
13.6%
|
151
|
25.6%
|
134
|
33.8%
|
| Kansas City (31) |
165
|
13.4%
|
140
|
23.8%
|
125
|
31.6%
|
| Cincinnati (33) |
161
|
13.1%
|
144
|
24.4%
|
134
|
33.9%
|
|
Denver (18)
|
152
|
12.4%
|
136
|
23.1%
|
127
|
32.3%
|
| Boston (7) |
149
|
12.2%
|
135
|
22.9%
|
126
|
31.8%
|
| Tampa-St. Pete (13) |
147
|
11.9%
|
125
|
21.2%
|
117
|
29.6%
|
|
Baltimore (24)
|
143
|
11.7%
|
126
|
21.4%
|
121
|
30.7%
|
| Jacksonville (49) |
141
|
11.5%
|
120
|
20.4%
|
122
|
30.9%
|
| Philadelphia (4) |
139
|
11.4%
|
126
|
21.3%
|
116
|
29.5%
|
| Cleveland-Akron (17) |
137
|
11.2%
|
128
|
21.8%
|
126
|
31.9%
|
| Washington, DC (9) |
135
|
11.0%
|
123
|
20.9%
|
121
|
30.7%
|
|
San Diego (27)
|
126
|
10.2%
|
120
|
20.3%
|
108
|
27.3%
|
| Dallas-Ft. Worth (5) |
125
|
10.2%
|
129
|
22.0%
|
121
|
30.6%
|
| Charlotte (25) |
124
|
10.1%
|
115
|
19.6%
|
105
|
26.6%
|
| Nashville (30) |
122
|
9.9%
|
110
|
18.6%
|
107
|
27.2%
|
| Chicago (3) |
115
|
9.4%
|
118
|
20.1%
|
111
|
28.1%
|
|
Minneapolis-
St. Paul (15) |
104
|
8.4%
|
119
|
20.2%
|
115
|
29.1%
|
|
Buffalo (50)
|
101
|
8.2%
|
116
|
19.7%
|
132
|
33.4%
|
|
Atlanta (8)
|
96
|
7.8%
|
102
|
17.4%
|
100
|
25.2%
|
|
Houston (10)
|
94
|
7.6%
|
90
|
15.3%
|
94
|
23.9%
|
|
Seattle-Tacoma (14)
|
93
|
7.6%
|
103
|
17.4%
|
108
|
27.3%
|
| St. Louis (21) |
91
|
7.4%
|
111
|
18.8%
|
118
|
29.8%
|
| Miami- Ft. Lauderdale (16) |
87
|
7.1%
|
80
|
13.7%
|
79
|
19.9%
|
| Phoenix (12) |
76
|
6.2%
|
75
|
12.7%
|
84
|
21.2%
|
|
San Francisco-Oakland-
San Jose (6) |
74
|
6.0%
|
84
|
14.3%
|
94
|
23.9%
|
| Detroit (11) |
63
|
5.2%
|
75
|
12.8%
|
89
|
22.4%
|
| New York (1) |
56
|
4.6%
|
64
|
10.9%
|
71
|
18.1%
|
NOTES: Data for New Orleans not available. (a) = Females in Pittsburgh are 121% more likely to be avid NFL fans than the national average. (b) = 18.0% of females in Pittsburgh are avid NFL fans. (c) = Females in Pittsburgh are 96% more likely to be loyal NFL fans than the national average. (d) = 33.3% of females in Pittsburgh are loyal NFL fans. (e) = Females in Pittsburgh are 53% more likely to be NFL fans than the national average. (f) = 38.8% of females in Pittsburgh are NFL fans.
