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SBD/Issue 241/Sponsorships, Advertising & Marketing
Oklahoma City Thunder Set Sales Merchandise Records In 24 Hours
Published September 5, 2008
|Thunder Merchandise Sales Sets Records
In First Day After Announcing Nickname
ROLLING THUNDER: In Oklahoma, John Rohde writes Oklahoma City Mayor Mick Cornett "should have been front and center" at the formal unveiling of the logo Wednesday. Cornett is a "big reason Oklahoma City was able to join the big leagues," and he "should have been on hand." Rohde: "Shame on the Thunder for not scheduling around Cornett, who has to rely on second-hand information surrounding the announcement." With the Thunder's home opener "just 54 days away, Cornett admitted the NBA undertaking has been a bit overwhelming in spots." Cornett: "I think this was more of an ordeal that I expected. With the Hornets relocating here, we did that with such a short ramp-up, and it still went fairly smoothly. Here, we were two or three months further along. We had owners who knew the city and knew the players. There should have been some ease in all that, but because it was a permanent move, it did create some decision-making that needed a lot of time. Plus, I underestimated the legalese involved with the colors, the logos, the Web site and all those things" (DAILY OKLAHOMAN, 9/5).