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SBD/Issue 240/The Back of the Book
Pittsburgh, Baltimore Top NFL Markets For Avid 18-24 Year-Old NFL Fans
Published September 4, 2008
The NFL has it's strongest presence among young fans in Pittsburgh, as 6.0% of all 18-24 year-olds in the market are avid NFL fans, meaning they are very interested in the league. Also, 18-24 year-olds in Pittsburgh are 52% more likely to be avid NFL fans than the national average. Baltimore, Indianapolis and Denver also have strong contingents of young, avid NFL fans, whereas N.Y., Green Bay and the Bay Area rank at the bottom for the same demo. Loyal NFL fans are those who are very or somewhat interested in the league, and fans are those who are very, somewhat or at least a little bit interested. For further explanation of the data, see the notes below. Data was gathered from August '06-September '07 (Scarborough Sports Marketing).
|
FAN AVIDITY LEVELS AMONG 18-24 YEAR-OLDS IN NFL MARKETS
|
||||||
|
MARKET (SIZE)
|
INDEX
|
AVID NFL FANS
|
INDEX
|
LOYAL NFL FANS
|
INDEX
|
NFL FANS
|
|---|---|---|---|---|---|---|
|
Pittsburgh (22)
|
186
|
6.0%
|
152
|
8.8%
|
120
|
9.4%
|
|
Baltimore (24)
|
182 (a)
|
5.9% (b)
|
142 (c)
|
8.2% (d)
|
123 (e)
|
9.7% (f)
|
|
Indianapolis (26)
|
153
|
5.0%
|
131
|
7.6%
|
129
|
10.1%
|
|
Denver (18)
|
143
|
4.6%
|
111
|
6.4%
|
104
|
8.1%
|
| Philadelphia (4) |
131
|
4.3%
|
120
|
7.0%
|
114
|
8.9%
|
| Charlotte (25) |
127
|
4.1%
|
102
|
5.9%
|
113
|
8.8%
|
| Cincinnati (33) |
119
|
3.9%
|
112
|
6.5%
|
125
|
9.8%
|
| Kansas City (31) |
118
|
3.8%
|
93
|
5.4%
|
98
|
7.7%
|
| Boston (7) |
118
|
3.8%
|
118
|
6.8%
|
117
|
9.2%
|
|
San Diego (27)
|
111
|
3.6%
|
119
|
6.9%
|
105
|
8.3%
|
| Cleveland-Akron (17) |
108
|
3.5%
|
86
|
5.0%
|
97
|
7.6%
|
| Washington, DC (9) |
104
|
3.4%
|
102
|
5.9%
|
101
|
7.9%
|
| Minneapolis-St. Paul (15) |
106
|
3.4%
|
118
|
6.8%
|
117
|
9.2%
|
| Chicago (3) |
104
|
3.4%
|
105
|
6.1%
|
98
|
7.7%
|
| Tampa-St. Pete (13) |
101
|
3.3%
|
78
|
4.5%
|
79
|
6.2%
|
| St. Louis (21) |
98
|
3.2%
|
120
|
6.9%
|
121
|
9.5%
|
| Nashville (30) |
98
|
3.2%
|
92
|
5.4%
|
86
|
6.8%
|
| Miami-Ft. Lauderdale (16) |
99
|
3.2%
|
82
|
4.8%
|
80
|
6.3%
|
| Jacksonville (49) |
96
|
3.1%
|
78
|
4.5%
|
103
|
8.1%
|
| Seattle-Tacoma (14) |
95
|
3.1%
|
106
|
6.2%
|
101
|
7.9%
|
| Houston (10) |
91
|
3.0%
|
83
|
4.8%
|
85
|
6.7%
|
| Buffalo (50) |
87
|
2.8%
|
113
|
6.5%
|
121
|
9.5%
|
| Dallas-Ft. Worth (5) |
82
|
2.7%
|
88
|
5.1%
|
101
|
7.9%
|
| Atlanta (8) |
79
|
2.6%
|
105
|
6.1%
|
101
|
7.9%
|
| Phoenix (12) |
69
|
2.2%
|
68
|
4.0%
|
75
|
5.9%
|
| Detroit (11) |
69
|
2.2%
|
79
|
4.6%
|
81
|
6.4%
|
| New York (1) |
62
|
2.0%
|
58
|
3.4%
|
70
|
5.5%
|
| Green Bay-Appleton (70) |
58
|
1.9%
|
113
|
6.5%
|
126
|
9.9%
|
|
San Francisco-Oakland-
San Jose (6) |
54
|
1.7%
|
62
|
3.6%
|
65
|
5.1%
|
NOTES: Data for New Orleans not available. (a) = 18-24 year-olds in Baltimore are 82% more likely to be avid NFL fans than the national average. (b) = 5.9% of 18-24 year-olds in Baltimore are avid NFL fans. (c) = 18-24 year-olds in Baltimore are 42% more likely to be loyal NFL fans than the national average. (d) = 8.2% of 18-24 year-olds in Baltimore are loyal NFL fans. (e) = 18-24 year-olds in Baltimore are 23% more likely to be NFL fans than the national average. (f) = 9.7% of 18-24 year-olds in Baltimore are NFL fans.
