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SBD/Issue 240/Sponsorships, Advertising & Marketing
Spons-o-Meter: NFL Lines Up 24 Partners To Start ’08 Season
Published September 4, 2008
THE DAILY presents a comprehensive list of the official corporate partners of the NFL. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits.
|
SPONSOR
|
CATEGORY
|
SINCE
|
|---|---|---|
|
News America
|
Super Bowl FSI
|
'79
|
|
Gatorade
|
Isotonic Beverage
|
'83
|
| Canon USA | Cameras & Equipment, Binoculars/Field Glasses, Photo Printers, Camcorders |
'84
|
| Visa | Payment Systems Services |
'95
|
| Campbell Soup Company | Soup, Canned Pasta, Tomato Food Sauces, Salsa, Chili |
'98
|
| Motorola | Wireless Telecommunications Equipment |
'99
|
| FedEx | Worldwide Package Delivery Service |
'00
|
| Frito-Lay | Salted Snacks, Popcorn, Peanuts/Peanut Products, Salsa, Dips |
'00
|
| General Motors | Passenger Cars and Passenger Trucks |
'01
|
| MillerCoors (Coors Light) | Beer |
'02
|
| Mars Snackfood | Chocolate & Non-Chocolate Candy Products |
'02
|
| Pepsi | Soft Drink |
'02
|
| Tropicana | Juice |
'02
|
| Dairy Management Inc. | Milk Products |
'03
|
| IBM | Computer Hardware and Software, IT Services |
'03
|
| Procter & Gamble (Prilosec OTC) | OTC Heartburn Medication |
'05
|
| Samsung | Televisions, Stereo and speaker components of Home Audio Entertainment Sysems, DVD Players and Recorders |
'05
|
| Sprint | Wireless Telecommunications Services |
'05
|
| State Farm | Life, Automobile and other property and insurance |
'06
|
| Bank of America | Team Identified Credit Cards, Official Banking of the NFL/NFL Affinity Credit Cards |
'07
|
| The Home Depot | Home Improvement |
'07
|
| Bridgestone | Automotive Tires |
'08
|
| Expedia | Travel Service Provider |
'08
|
| Ticketmaster | Online Ticket Exchange Provider |
'08
|
