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SBD/Issue 239/Sponsorships, Advertising & Marketing
Under Armour Inks 5-Year, $17.5M Deal With Univ. Of Maryland
Published September 3, 2008
|Under Armour Signs Five-Year Apparel Deal
For All Univ. Of Maryland Athletic Teams
CHANGING TEAMS: UM men's basketball coach Gary Williams' contract with Nike expired August 31, and while the team will still wear Nike shoes this season, it "could wear Under Armour shoes next season." Williams: "I think I was with Nike 19 years, so it was hard to leave. But I really think, for the school, this is what you want" (WASHINGTON POST, 9/3). UM Senior Associate AD Chris Boyer reported UM officials had been "testing the marketplace for nearly 18 months on an official outfitter for both men's and women's sports" (BIZJOURNALS.com, 9/2).