ESPN May Give Greenberg His Own Show Dick's Renews USOC Sponsorship NHL Hires Pandora's Heidi Browning New TeeSpring Combines NFL, Music Infiniti Partners With Braves Plank's Port Covington Development Approved Lynx Open WNBA Semifinals At Xcel Energy Center Gretzky To Play Role In NHL Centennial Plans Dr. J Sells Rights To Name, Image NFL Viewership Continues Rocky Start To '16
SBD/Issue 239/Sponsorships, Advertising & Marketing
Under Armour Inks 5-Year, $17.5M Deal With Univ. Of Maryland
Published September 3, 2008
|Under Armour Signs Five-Year Apparel Deal
For All Univ. Of Maryland Athletic Teams
CHANGING TEAMS: UM men's basketball coach Gary Williams' contract with Nike expired August 31, and while the team will still wear Nike shoes this season, it "could wear Under Armour shoes next season." Williams: "I think I was with Nike 19 years, so it was hard to leave. But I really think, for the school, this is what you want" (WASHINGTON POST, 9/3). UM Senior Associate AD Chris Boyer reported UM officials had been "testing the marketplace for nearly 18 months on an official outfitter for both men's and women's sports" (BIZJOURNALS.com, 9/2).