U.S. Cellular Field Hosting Rare Concert Harden, Farrell Star In Foot Locker Ads Fox, NHL Finalize Streaming Deal Associated Bank Re-signs Nelson, Cobb Jordan Speaks Out On Police Violence NFL Clears Peyton Manning Of PED Use NBCSN Down Slightly For Brickyard 400 Louisiana Gov. To Talk ASG With Silver Eagles Make Toyota First Auto Sponsor Since '08 Twitter To Stream Live MLB, NHL Games
SBD/Issue 239/Sponsorships, Advertising & Marketing
Under Armour Inks 5-Year, $17.5M Deal With Univ. Of Maryland
Published September 3, 2008
|Under Armour Signs Five-Year Apparel Deal
For All Univ. Of Maryland Athletic Teams
CHANGING TEAMS: UM men's basketball coach Gary Williams' contract with Nike expired August 31, and while the team will still wear Nike shoes this season, it "could wear Under Armour shoes next season." Williams: "I think I was with Nike 19 years, so it was hard to leave. But I really think, for the school, this is what you want" (WASHINGTON POST, 9/3). UM Senior Associate AD Chris Boyer reported UM officials had been "testing the marketplace for nearly 18 months on an official outfitter for both men's and women's sports" (BIZJOURNALS.com, 9/2).