SBD/Issue 2/Sports Media

Boom Town: John Madden Profiled By N.Y. Times' Play Magazine

Profile Looks At Madden's
Legacy On Game Of Football
NBC's John Madden is profiled by the N.Y. TIMES' PLAY magazine's Bryan Curtis, who writes Madden's "true legacy is as one of the sporting world's premier public intellectuals." NBC's Al Michaels, who partners with Madden on "SNF" broadcasts, said, "I don't think there's anybody who has made the NFL more interesting, more relevant, and has educated more people about football than John Madden." Curtis notes the "common complaint with Madden ... is that these days he is merely offering up the conventional wisdom." But it is "important to remember that in many cases he's the one who established the conventional wisdom." Curtis writes that perhaps the "most important part of Maddenism is that football, quite simply, is fun." Madden has previously said, "When people watch football, they're looking for fun things." Michaels said that he has "encouraged Madden to address hot-button issues, but Madden's primary focus is still on the game on the field" (PLAY, 9/'08 issue).

TWO IS GREATER THAN THREE: In Denver, Dusty Saunders writes in the "hype-filled world of football broadcasting, two-man perspective always beats three-man prattle." CBS announcers Dick Enberg and Randy Cross, who yesterday called the Broncos-Chargers game, "provided necessary information for viewers." But ESPN's announcing team of Mike Greenberg, Mike Golic and Mike Ditka, which called last Monday's Broncos-Raiders game, "seemingly were more involved in entertaining themselves" (ROCKY MOUNTAIN NEWS, 9/15).

"INSIDE" EDITION: In N.Y., Bob Raissman wrote the season premiere of Showtime's "Inside the NFL" "provided evidence the new guys are capable of walking the walk." While CBS and Showtime are not "spending the kind of cash HBO did on the program, the content was cool, the cast compelling" (N.Y. DAILY NEWS, 9/14).

NOTES: In Detroit, Tony Augusty reports because of "technical difficulties," some Bright House cable subscribers "were unable to hear the television announcers for most" of yesterday's Packers-Lions game (DETROIT NEWS, 9/15)....In Toronto, Chris Zelkovich reports CTV yesterday left the Colts-Vikings broadcast "for commercial with 15 seconds" remaining in the first half, and when the coverage "returned, the Vikings were celebrating a 53-yard field goal" (TORONTO STAR, 9/15).

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