Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 2/Sports IndustrialistsPrint All
Beasley In Market For New Agent?
Sapp Inks Deal With CAA For
Representation In Off-Field Endeavors
In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports PepsiCo promoted Pepsi VP/Sports Media & Interactive Marketing RALPH SANTANA to VP/Colas, North America, as "part of an overall marketing reorganization." Sources said that "further executive changes are expected within the marketing ranks, including naming" Santana's replacement for the position which he had held since '06 (SPORTSBUSINESS JOURNAL, 9/15 issue).
EXECS: Nike has promoted Nike Golf U.S. GM CINDY DAVIS to President, succeeding BOB WOOD, who will assume additional responsibilities within the Nike brand (Nike)....Former Alpine Canada CEO KEN READ, who resigned in July, has accepted the position as Alpine Alberta President. Read reportedly left Alpine Canada "to eliminate any conflicts," as his son, ERIK, is a skier on the national team. Alpine Alberta does "not have a policy that precludes a parent of provincial team skiers from holding an office" (GLOBE & MAIL, 9/13)....MLB sources indicated that the Red Sox "have not renewed the contracts" of scouts MARC DELPIANO, JOHN SANDERS and JESSE LEVIS. The Red Sox are "reorganizing their professional scouting and are eliminating DelPiano's job." DelPiano was named in the Mitchell Report (BOSTON GLOBE, 9/15).
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McCain (c) With Wife Cindy (l) Address Crowd
Prior To Start Of Sylvania 300 In New Hampshire
NAMES: Former NFLer JE'ROD CHERRY plans to raffle off his Super Bowl XXXVI ring for "charities dedicated primarily to children, particularly those kids exploited and traded as slaves in parts of Africa and Asia (BOSTON HERALD, 9/14)....Hurricanes C ROD BRIND'AMOUR, GM JIM RUTHERFORD and 32 other Hurricanes players and staff members yesterday participated in the Friesen 5K Fun Run in Raleigh, with all proceeds benefiting the Leukemia & Lymphoma Society's Eastern North Carolina chapter (Raleigh NEWS & OBSERVER, 9/15)....NFL Network's MARSHALL FAULK Thursday donated office furniture to San Diego-area community groups "as part of his effort to establish his namesake foundation" in the city (SAN DIEGO UNION-TRIBUNE, 9/13)....IndyCar driver HELIO CASTRONEVES and boxer OSCAR DE LA HOYA presented awards during Friday’s broadcast of the “The 2008 ALMA Awards” (ABC, 9/12).