Classified Advertisements Runner's World Publisher Talks Boston Marathon UFC Projected To Sell Out In Orlando Emmert Defends Scholarship Values, Insurance Plan New Bucks Owners Open To Local Investors Bengals, County Reach Stadium Upgrades Deal Bettman Praises Shanahan's League Office Work Dierdorf Joins Michigan Booth For Football Louisville, Adidas Ink Five-Year Extension SBJ In-Depth: Action Sports
Upcoming Conferences and Events
SBD/Issue 2/Sponsorships, Advertising & Marketing
NFL Kicking Off Hispanic Heritage Month Initiative Tonight
Published September 15, 2008
Some Hispanic marketing surrounding tonight's Eagles-Cowboys game at Texas Stadium kicks off the NFL's "Fútbol Americano" initiative, which recognizes Hispanic Heritage Month (September 15-October 15)."Fútbol Americano" messaging will be integrated into ESPN's "MNF" presentation across TV, radio, online and print. Dallas is the league's biggest Hispanic market. "Around 70% of U.S Hispanics aged 12 or older consider themselves NFL fans,'' said NFL Dir of Marketing Pete O'Reilly. "When I see some of our consumer product sponsors like Coors and Pepsi launching Hispanic/NFL campaigns and Madden videogame now being available in Spanish, I think its fair to say we're making good progress with this group." Tonight's "MNF" broadcast will feature special graphic integrations, vignettes and audio from the ESPN Deportes Spanish-language telecast. The telecast will kick off with a customized version of the Hank Williams Jr. opening, featuring some lyrics in Spanish. A special Hispanic Heritage Celebration commemorative cup featuring Cowboys QB Tony Romo and former Cowboys with Hispanic ties will also be available at concessions stands at Texas Stadium. In-game and in-broadcast Hispanic marketing will continue across every NFL market over the next month, with banners and on-field observances at NFL venues.