U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/Issue 2/Sponsorships, Advertising & Marketing
Published September 15, 2008
|Nike Outfitting Some Ryder Cup
Members With Specially-Designed Shoe
CLASSIC TREATMENT: In Alabama, Herndon & Hicks report San Jose-based Bell Micro, sponsor of last weekend's Bell Micro LPGA Classic, "brought in more than 100 people it does business with" to the tournament. Sponsor events included a "Casino Night at the Battle House, dinner at the Bragg-Mitchell mansion, an excursion to the USS Alabama, a bass fishing tournament, golf at Magnolia Grove's Falls Course, and a skybox on the 18th green." Bell Micro President, Chair & CEO Don Bell: "We believe in hospitality. In an event like this you can develop relationships, which is really the key part of it" (Mobile PRESS-REGISTER, 9/15).
Fathead Offering Wall Sticker
Of Favre In Jets Uniform
WALL HAUL: In N.Y., Richard Wilner reported Fathead has started selling stickers of QB Brett Favre in a Jets uniform. Fathead CEO Brock Weatherup said that Favre "was the company's No. 1 seller last season, with more than 10,000 posters sold." Fathead does not release sales totals, but Weatherup added that the company on the whole "expects sales to jump 50[%] this year after doubling last year." Fathead also "plans to add international soccer stars for the holiday season" (N.Y. POST, 9/14).