Love Happens
The WTA honors its heritage with its new "40 Love" campaign.
All That Jazz
Jazz planning to install new HD video screens, LED rings in arena.
What Women Want
Val Ackerman advises NCAA on how to enhance women's basketball.
Do Your Thing
Memphis native Justin Timberlake could take on role with St. Jude Classic.
The Winner's Circle
British horse racing had an attendance of 5.6M and helped generate £3.5B in economic impact.
Tirpping The Lights
Barcelona expects to generate $96M annually from ad space on front of La Masia training facility.
The Top Of The Heap
Mesut Özil is Germany's "sponsorship king" with $4M-$5.3M income from commercial partnerships.
Long And Winding Road
Old Trafford cricket ground unveils the finishing touches on its $68M redevelopment.
THE RIGHT STUFF:
How executive search firms discover talent for sports clients.
DRIVING INNOVATION:
HP becomes NASCAR's first official technology partner.
WORK IN PROGRESS:
One year from the World Cup, crews are scrambling to finish stadiums.
OVERCOMING OBSTACLES:
Ballparks, stadiums take challenge to host Spartan Race.
SBD/Issue 2/Sponsorships, Advertising & Marketing
Published September 15, 2008
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* Read Between The Lines Of This "Sandwich Story"
* Student Athletes' Amateur Status Is A Fantasy
* EA's Virtual Playbook More Than Product Placement
* Dodge Delivers Another Great Road Trip
For more, go to www.sportsbusinessconferences.com/sss-pov.
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