WME-IMG Hires Chris Liddell As New CFO NCAA Concussion Settlement Faces Scrutiny Minding My Business With Brandon Igdalsky Flood Damages UCLA's Pauley Pavilion Raiders' Davis Eyeing San Antonio As New Home? Michele Roberts Sold Players On Union Vision Stephen A. Smith Suspended One Week AFib Awareness Promoted At Chicago Chase Race MLB's MASN Ruling Favors Nationals Classified Advertisements
SBD/Issue 2/Sponsorships, Advertising & MarketingPrint All
Schaefer Feels Tremendous Opportunities For
Cross-Promotion Between Boxing, MMA
LOOKING FOR THE RIGHT FIT: Schaefer said of the deal, "It took us a while because we wanted to to do it right. We're not people who like to jump. I like to educate myself a bit about it to understand the competition and I like to understand the whole space." Schaefer also "envisions MMA's coveted younger male audience replenishing the ranks of boxing's aging fan base." Schaefer: "We believe Affliction and the relationships they have with that demographic, the identification they have within that demographic group I think will help bring boxing to these people." Atencio added, "If we can bring that fan over, the hardcore boxing fan who is a little bit older, then I think it brings another demographic to MMA" (SI.com, 9/14). SHERDOG.com's Mike Sloan wrote the partnership "does not come as much of a surprise." Since De La Hoya, his PR staff and Schaefer "have hinted ... on numerous occasions that promoting MMA was 'a possibility,' it was a matter of when, not if it would happen" (SHERDOG.com, 9/13).
Bulgari Becomes Official Watch Sponsor
Of Breeders' Cup In One-Year Deal
FSG Planning To Tap Into Red Sox
Nation To Grow Kids NASCAR Fan Club
Some Hispanic marketing surrounding tonight's Eagles-Cowboys game at Texas Stadium kicks off the NFL's "Fútbol Americano" initiative, which recognizes Hispanic Heritage Month (September 15-October 15)."Fútbol Americano" messaging will be integrated into ESPN's "MNF" presentation across TV, radio, online and print. Dallas is the league's biggest Hispanic market. "Around 70% of U.S Hispanics aged 12 or older consider themselves NFL fans,'' said NFL Dir of Marketing Pete O'Reilly. "When I see some of our consumer product sponsors like Coors and Pepsi launching Hispanic/NFL campaigns and Madden videogame now being available in Spanish, I think its fair to say we're making good progress with this group." Tonight's "MNF" broadcast will feature special graphic integrations, vignettes and audio from the ESPN Deportes Spanish-language telecast. The telecast will kick off with a customized version of the Hank Williams Jr. opening, featuring some lyrics in Spanish. A special Hispanic Heritage Celebration commemorative cup featuring Cowboys QB Tony Romo and former Cowboys with Hispanic ties will also be available at concessions stands at Texas Stadium. In-game and in-broadcast Hispanic marketing will continue across every NFL market over the next month, with banners and on-field observances at NFL venues.
Nike Outfitting Some Ryder Cup
Members With Specially-Designed Shoe
CLASSIC TREATMENT: In Alabama, Herndon & Hicks report San Jose-based Bell Micro, sponsor of last weekend's Bell Micro LPGA Classic, "brought in more than 100 people it does business with" to the tournament. Sponsor events included a "Casino Night at the Battle House, dinner at the Bragg-Mitchell mansion, an excursion to the USS Alabama, a bass fishing tournament, golf at Magnolia Grove's Falls Course, and a skybox on the 18th green." Bell Micro President, Chair & CEO Don Bell: "We believe in hospitality. In an event like this you can develop relationships, which is really the key part of it" (Mobile PRESS-REGISTER, 9/15).
Fathead Offering Wall Sticker
Of Favre In Jets Uniform
WALL HAUL: In N.Y., Richard Wilner reported Fathead has started selling stickers of QB Brett Favre in a Jets uniform. Fathead CEO Brock Weatherup said that Favre "was the company's No. 1 seller last season, with more than 10,000 posters sold." Fathead does not release sales totals, but Weatherup added that the company on the whole "expects sales to jump 50[%] this year after doubling last year." Fathead also "plans to add international soccer stars for the holiday season" (N.Y. POST, 9/14).
For more, go to www.sportsbusinessconferences.com/sss-pov.