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SBD/Issue 2/Sponsorships, Advertising & MarketingPrint All
Schaefer Feels Tremendous Opportunities For
Cross-Promotion Between Boxing, MMA
LOOKING FOR THE RIGHT FIT: Schaefer said of the deal, "It took us a while because we wanted to to do it right. We're not people who like to jump. I like to educate myself a bit about it to understand the competition and I like to understand the whole space." Schaefer also "envisions MMA's coveted younger male audience replenishing the ranks of boxing's aging fan base." Schaefer: "We believe Affliction and the relationships they have with that demographic, the identification they have within that demographic group I think will help bring boxing to these people." Atencio added, "If we can bring that fan over, the hardcore boxing fan who is a little bit older, then I think it brings another demographic to MMA" (SI.com, 9/14). SHERDOG.com's Mike Sloan wrote the partnership "does not come as much of a surprise." Since De La Hoya, his PR staff and Schaefer "have hinted ... on numerous occasions that promoting MMA was 'a possibility,' it was a matter of when, not if it would happen" (SHERDOG.com, 9/13).
Bulgari Becomes Official Watch Sponsor
Of Breeders' Cup In One-Year Deal
FSG Planning To Tap Into Red Sox
Nation To Grow Kids NASCAR Fan Club
Some Hispanic marketing surrounding tonight's Eagles-Cowboys game at Texas Stadium kicks off the NFL's "Fútbol Americano" initiative, which recognizes Hispanic Heritage Month (September 15-October 15)."Fútbol Americano" messaging will be integrated into ESPN's "MNF" presentation across TV, radio, online and print. Dallas is the league's biggest Hispanic market. "Around 70% of U.S Hispanics aged 12 or older consider themselves NFL fans,'' said NFL Dir of Marketing Pete O'Reilly. "When I see some of our consumer product sponsors like Coors and Pepsi launching Hispanic/NFL campaigns and Madden videogame now being available in Spanish, I think its fair to say we're making good progress with this group." Tonight's "MNF" broadcast will feature special graphic integrations, vignettes and audio from the ESPN Deportes Spanish-language telecast. The telecast will kick off with a customized version of the Hank Williams Jr. opening, featuring some lyrics in Spanish. A special Hispanic Heritage Celebration commemorative cup featuring Cowboys QB Tony Romo and former Cowboys with Hispanic ties will also be available at concessions stands at Texas Stadium. In-game and in-broadcast Hispanic marketing will continue across every NFL market over the next month, with banners and on-field observances at NFL venues.
Nike Outfitting Some Ryder Cup
Members With Specially-Designed Shoe
CLASSIC TREATMENT: In Alabama, Herndon & Hicks report San Jose-based Bell Micro, sponsor of last weekend's Bell Micro LPGA Classic, "brought in more than 100 people it does business with" to the tournament. Sponsor events included a "Casino Night at the Battle House, dinner at the Bragg-Mitchell mansion, an excursion to the USS Alabama, a bass fishing tournament, golf at Magnolia Grove's Falls Course, and a skybox on the 18th green." Bell Micro President, Chair & CEO Don Bell: "We believe in hospitality. In an event like this you can develop relationships, which is really the key part of it" (Mobile PRESS-REGISTER, 9/15).
Fathead Offering Wall Sticker
Of Favre In Jets Uniform
WALL HAUL: In N.Y., Richard Wilner reported Fathead has started selling stickers of QB Brett Favre in a Jets uniform. Fathead CEO Brock Weatherup said that Favre "was the company's No. 1 seller last season, with more than 10,000 posters sold." Fathead does not release sales totals, but Weatherup added that the company on the whole "expects sales to jump 50[%] this year after doubling last year." Fathead also "plans to add international soccer stars for the holiday season" (N.Y. POST, 9/14).
For more, go to www.sportsbusinessconferences.com/sss-pov.