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SBD/Issue 2/Facilities & Venues
Target Signs 25-Year Deal For New Twins Ballpark Naming Rights
Published September 15, 2008
|Twins Ink Target To 25-Year Naming-
Rights Deal For New Ballpark
TARGET PRACTICE: The deal is Target's second naming-rights contract for a major league venue in Minneapolis. The company bought naming rights for 15 years to Target Center in '90 and extended that deal, valued at $1.25M annually, for an additional five years in '05-06. That deal is set to expire about the same time the ballpark opens, SBJ research shows. "We value both partnerships and those deals are mutually exclusive," Reitz said. "Anything that happens further with the [T'Wolves] and Target Center will be an independent decision."