NHL.com To Stream U.S. Women's Games BioSteel Signs Gretzky As Latest Endorser Delta Becomes Hawks' Official Airline NHL Signs Cigna As Health Insurance Provider Snapchat, NBCUniversal Sign '18 Games Deal AVP Unveils Eight-Event '17 Schedule LA 2024 Adds Sports Execs To BOD Where Will Raiders End Up Playing in '19? IIHF To Cover NHL Costs At '18 PyeongChang Games USA Gymnastics Criticized In Senate Hearing
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SBJ In-Depth: Sports Online
SportsBusiness Journal will examine the latest trends in online advertising and content. Ad dollars continue to shift to online sites as brands try to keep pace with consumers, but who is doing the best job at hitting their target instead of just taking a shot in the dark? The Internet provides a fertile ground for brands and properties wanting to build deeper connections with consumers, but how should online plans mesh with traditional marketing and what are the best ways to measure the results? Also, how are sites securing and incorporating content to keep consumers hooked? Publishing Date: October 13 Ad Close: Sept. 29 Materials Close: Oct. 1.
For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or email@example.com.