Roger Curtis Leaving Michigan Speedway Audience Metric For “TNF” Games In The Works Tirico, Jones Added To Notre Dame Broadcasts Tickets Nearly Sold Out For '17 PGA Championship AXS Sports Facilities & Franchises and Ticketing Symposium Sam Ponder Returns As Endorser For Xyience Astros' Correa Signs Deal With Blast Motion Foot Locker's Manhattan Store Reopens U.S. Open Rolls Out Roof, New Grandstand NFL Undecided On Sensors In Balls For Season
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SBJ In-Depth: Sports Online
SportsBusiness Journal will examine the latest trends in online advertising and content. Ad dollars continue to shift to online sites as brands try to keep pace with consumers, but who is doing the best job at hitting their target instead of just taking a shot in the dark? The Internet provides a fertile ground for brands and properties wanting to build deeper connections with consumers, but how should online plans mesh with traditional marketing and what are the best ways to measure the results? Also, how are sites securing and incorporating content to keep consumers hooked? Publishing Date: October 13 Ad Close: Sept. 29 Materials Close: Oct. 1.
For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or email@example.com.