SBJ In-Depth: NBA Season Opener

The NBA is coming off strong ratings from a throwback championship featuring the Lakers and the Celtics. Will that momentum carry into the 2008-09 season? We’ll look at the marketing plans the league and its teams have in store for the new season and how media partners plan to attract viewers. We’ll also introduce you to executives to watch in the new season and the storylines that could decide whether the league is able to run up its stats. Publishing Date: October 27 Ad Close: Oct. 13 Materials Close: Oct. 15.

For information on advertising contact National Advertising Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.

COMING SOON:  SBJ In-Depth: Team Brand Scorecard

For the second year, our exclusive research will rank all of the 122 MLB, NBA, NFL and NHL teams based on their connection with local fans. Thousands of fans will be asked to rate their home teams across nearly two dozen components, and those results will go into the overall ranking. In the inaugural year of the project, the Pittsburgh Steelers took top honors. Who will claim the No. 1 spot in 2008?  Publishing Date: November 3 Ad Close: Oct. 20 Materials Close: Oct. 22.

For information on advertising contact National Advertising Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.