Marketplace Roundup

In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports MSG Sports President Scott O'Neil, who was named to the position in July, "is talking to agencies about selling sponsorship inventory at MSG that will be part of the arena's planned $500[M] renovation." Industry sources said that agencies "including CAA Sports, IMG and Premier Partnerships have made presentations to O'Neil." O'Neil through a spokesperson "confirmed the talks, without identifying the agencies, but said there is no timetable for hiring a sales agency, nor is the hiring of an outside sales agency a definite" (SPORTSBUSINESS JOURNAL, 9/29 issue).

She Plays Hockey Looking To  Expand Beyond Toronto Market

EMERGING LINE: In Toronto, Lisa Wright reports Ontario-based apparel line She Plays Hockey has been selling to the "often forgotten feminine side of the casual hockey apparel and accessories market" in the Toronto area. The company has "had nibbles from local retailers, big and small, and are hoping to get their foot in the door with more of the independent sports stores and move up from there" (TORONTO STAR, 9/29). Company officials also said total sales and profits in the last year were "about $95,000" (TORONTO STAR, 9/29).

ROUNDUP: Hooters and United Speed Alliance Racing (USAR) announced the restaurant chain "will end its title sponsorship of USAR's Pro Cup Series after the 2008 season." Hooters has been with the series since its inception in '94 (CHARLOTTE OBSERVER, 9/27)....The Coyotes have established a marketing partnership with Phoenix Children's Hospital (PCH) to promote the PCH Handprints campaign. Fans at Coyotes games will see the handprints of PCH patients around Jobing.com Arena concourses, featuring eight different phrases (Coyotes).