Samsung Activating NFL Sponsorship Through New Campaign

Samsung Launches New Campaign Around Official HDTV Status With The NFL

Samsung is "flexing its status as provider of the Official HDTV of the NFL by inviting fans to share the rituals and experience of watching pro football through its new campaign, 'That's How I See It,'" according to Mike Beirne of BRANDWEEK. Throughout the season, a "mobile studio will tour NFL cities and stadiums -- starting with [N.Y.] on Sept. 4 -- to record fans talking about pregame rites and defining moments of their football watching history." Beginning in September, visitors to Samsung.com/HowISeeIt can also "create their own clips." From November 20-January 4, "select videos will be posted on NFL.com/SuperAd," and fans can "vote for their favorite and one video will air as a commercial during NBC's pregame coverage of Super Bowl XLIII on Feb. 1." The campaign will be "supported by TV spots created by Leo Burnett, Chicago." Samsung has been an NFL sponsor since the '05 season (BRANDWEEK.com, 8/28).