Rock Financial Steps Down As Presenting Sponsor Of Pistons

Rock Financial Steps Down As Presenting Sponsor Of Pistons

The Pistons yesterday said that Michigan-based mortgage lender Rock Financial is no longer the presenting sponsor of the team, according to Louis Aguilar of the DETROIT NEWS. Palace Sports & Entertainment (PSE) Exec VP/Corporate Marketing Dan Hauser, whose company operates the Pistons and The Palace of Auburn Hills, said, "It's been a fantastic relationship, and they will still be involved in advertising in some way, but they have decided to end their presenting sponsorship with the Pistons." Hauser said that Rock Financial's parent company, Quicken Loans, has "decided to focus its marketing efforts" toward the Cavaliers, which are owned by Quicken Loans Chair Dan Gilbert. Sports marketing consultants said that the price of the Pistons' sponsorship "was in the [$1-3M] range annually." Hauser: "They will still have a presence at The Palace. The details of our future arrangement are still being worked out" (DETROIT NEWS, 8/27). Hauser added that PSE is "in talks with two metro Detroit companies to replace Rock Financial as the presenting sponsor for the upcoming season" (CRAINSDETROIT.com, 8/26).