Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 234/Sports Media
Big Ten Network Rejects Time Warner Offer To Air Games On PPV
Published August 25, 2008
MEDIACOM: The BTN is on the cusp of signing another significant carriage deal, as Mediacom -- the country's eighth largest cable operator with more than 1.3 million subscribers -- has agreed to terms, according to a source with direct knowledge of the talks. An official announcement is due out later this week. Mediacom's subscribers in Iowa will start seeing the channel on their expanded basic tier at some point this week, the source said. A deal with Mediacom is significant, since the operator has been one of the net's most vocal opponents, and its execs regularly rail against the price they have to pay for sports channels. BTN has cut deals with Comcast and Mediacom in the past few months, leaving Time Warner Cable and Charter as the only two main operators without a deal (John Ourand, THE DAILY).