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WNBA Mystics President Johnson Looks To Rebuild, Remodel Team
Published August 20, 2008
|Mystics President Developing Plan
To Rebuild, Remodel Franchise
FAN ATTRACTION: Despite a 10-16 record before the WNBA break for the Beijing Olympics, Mystics officials said that attendance at Verizon Center "rose nearly 1,200 fans a game over last season, a 15[%] bump, with total ticket revenue up 17[%]." In DC, Tim Lemke noted season-ticket sales for the '08 season are "up 20[%] from last season, bringing the team's base to nearly 3,000." Mystics officials said that they "began advertising for season tickets in October, about three months earlier than in past seasons." The sales staff has "doubled and includes more experienced sellers." Bibb said that the team "also has been able to boost sales by offering a wider variety of season ticket plans." So far this season the Mystics have "already surpassed the total ticket revenue from both 2006 and 2007 with four home games left on the schedule." Meanwhile, "revenue from sponsorships, which typically constitute between [40-45%] of all revenue to the team, is up 60[%] this season because of partnerships with Sibley Memorial Hospital, Under Armour and several other high-profile companies" (WASHINGTON TIMES, 8/19).