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SBD/Issue 228/Sponsorships, Advertising & Marketing
Shirt Tales: Jersey Sponsorships For English Premier League Clubs
Published August 15, 2008
The '08-09 English Premier League (EPL) season begins on Saturday, and the London INDEPENDENT's Richard Gillis breaks down the jersey sponsors for each club, the cost of those sponsorships and the provider of each apparel providers for each team.
|
'08-09 EPL TEAM SHIRT SPONSORSHIPS
|
||||
|
CLUB
|
MAIN SPONSOR
|
CATEGORY
|
ANNUAL COST ($USD)
|
KIT SUPPLIER
|
|---|---|---|---|---|
|
Manchester United
|
AIG
|
Insurance
|
$27.1M
|
Nike
|
|
Chelsea
|
Samsung
|
Electronics
|
$19.2M
|
adidas
|
| Liverpool | Carslberg | Beer |
$13.4M
|
adidas
|
| Arsenal | Emirates | Airline |
$9.6M
|
Nike |
| Newcastle United | Northern Rock | Finance |
$9.6M
|
adidas |
| Tottenham Hotspur | Mansion.com | Gambling |
$9.6M
|
Puma |
| Fulham | LG | Electronics |
$5.8M
|
Nike |
| Everton | Chang | Beer |
$5.0M
|
Umbro |
| Sunderland | Boylesports | Gambling |
$4.8M
|
Umbro |
| Blackburn Rovers | Crown Paints | Paint |
$2.9M
|
Umbro |
| Bolton Wanderers | Reebok | Sportswear |
$2.3M
|
Reebok |
| Manchester City | Thomas Cook | Travel Agency |
$1.9M
|
Le Coq Sportif |
| Middlesbrough | Garmin SatNav | GPS |
$1.9M
|
Errea |
| Stoke City | Britannia | Building Society |
$1.9M
|
Le Coq Sportif |
| West Ham United | XL Holidays | Travel |
$1.9M
|
Umbro |
| Wigan Athletic | JJB | Retailer |
$1.9M
|
Champion |
| Hull City | Karoo | ISP |
$1.5M
|
Umbro |
| Portsmouth | OKI | Printers |
$1.5M
|
Canterbury |
| Aston Villa | Acorns | Children's Hospice |
Free
|
Nike |
| West Bromwich Albion | N/A | N/A |
N/A
|
Umbro |
NOTES: Carlsberg's 15-year deal with Liverpool is the "longest commercial relationship in British football." Crown Paint, which was "one of the first shirt sponsors," makes its return to the EPL after an absence of more than a decade. Aston Villa gave their shirt sponsorship "free to a local children's hospice, costing the club around [US$9.36M] a year in revenue." West Bromwich will be the first club "since the [EPL] began in 1992 to start without a sponsor" (London INDEPENDENT, 8/11).
