Quote of the Day

"Madrid wants the Olympics
in 2016. This could not
have been a good
thing for that campaign.

-- ESPN.com's Gene Wojciechowski, on Spain’s men's basketball team making "slit-eyed gestures” in a recent ad ("Around The Horn,” ESPN, 8/14).

Friday August 15, 2008 Vol. 14 — No. 228 Print This Issue

Top Stories

  • Fine China

    One week into the Beijing Games, NBC's ratings remain stronger than anyone could have expected. Despite an "off" night Wednesday -- the only night so far Michael Phelps did not race for Gold -- the net's average rating through six nights remains 12% higher than that for Athens. On the strength of the surprising ratings success, NBC has sold an additional $10M in Olympic advertising this week, on top of the more than $1B sold before the Games launched last Friday. NBCU President & CEO Jeff Zucker says the success "shows the power of network television." Critics generally applaud NBC's coverage, commending the network for "gradually squeezing out elements of the Olympic TV formula that long annoyed viewers." But LOCOG's Sebastian Coe says unlike Beijing, the 2012 Games will not accede to NBC's scheduling demands for swimming and gymnastics.

  • Stars & Stripes
    Michael Phelps emerging as "global icon" after historic Beijing performance; sprinter Tyson Gay boasts healthy portfolio.

    Oh, Happy Days
    Sponsors see uptick in Olympic Green traffic behind blue skies, start of track events.

    Absence Makes The Heart Grow Fonder
    Packers will offer Favre a post-retirement marketing deal, including own product line.

    Travel Costs
    Rogers could reportedly lose millions after tickets go unsold for Bills' preseason game in Toronto Thursday night.

    Taking A Bite Out Of The Apple
    WFAN’s “Mike & the Mad Dog” off the airwaves after Chris Russo leaves the station.

    Coming To America
    ESPN Ombudsman dismisses talk of net’s East Coast bias for MLB coverage.

    So Easy ESPN Can Do It
    Geico’s ubiquitous cavemen to appear in “SportsCenter,” fantasy football promos.

    Hog Heaven
    Arkansas the latest college handing multimedia rights management to ISP.

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