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SBD/Issue 225/The Back of the Book
San Diego Tops U.S. Markets In Opening Ceremony Ratings
Published August 12, 2008
San Diego topped all U.S. metered markets (MMs) for the Beijing Olympics Opening Ceremony on NBC last Friday night, earning a 26.5 Nielsen rating in the DMA, up 21.6% from Athens in '04 and 34.5% from Sydney in '00. Despite the ceremony being a primetime event on the East Coast, three of the top five MMs were out west. Among the top 10 markets, Salt Lake City was the only one to see a decline from Athens (-8.2%). Knoxville saw the biggest jump among all MMs, up 73.0% from Athens, while Detroit saw the only double-digit decline, off 27.6% from '04 (THE DAILY).
|
OLYMPIC OPENING CEREMONY METERED MARKET RATINGS
|
||||||
|
RK
|
MARKET (SIZE)
|
'08 BEIJING
|
'04 ATHENS
|
4-YR % +/-
|
'00 SYDNEY
|
8-YR % +/-
|
|---|---|---|---|---|---|---|
|
1
|
San Diego (27)
|
26.5
|
21.8
|
21.6%
|
19.7
|
34.5%
|
|
2
|
West Palm Beach (38)
|
25.7
|
24.5
|
4.9%
|
23.2
|
10.8%
|
|
3
|
Sacramento (20)
|
24.3
|
22.1
|
10.0%
|
22.3
|
9.0%
|
|
4
|
Denver (18)
|
24.2
|
19.4
|
24.7%
|
19.9
|
21.6%
|
|
5t
|
Baltimore (24)
|
24.1
|
17.5
|
37.7%
|
19.6
|
23.0%
|
|
5t
|
San Francisco-Oakland-
San Jose (6) |
24.1
|
24.1
|
0.0%
|
21.7
|
11.1%
|
|
7
|
Indianapolis (26)
|
23.9
|
20.6
|
16.0%
|
19.2
|
24.5%
|
|
8
|
Salt Lake City (35) |
23.5
|
25.6
|
-8.2%
|
19.1
|
23.0%
|
|
9
|
Nashville (30) |
23.4
|
17.4
|
34.5%
|
17.5
|
33.7%
|
|
10
|
St. Louis (21) |
22.9
|
17.6
|
30.1%
|
19.8
|
15.7%
|
|
11
|
Ft. Myers-Naples (63)
|
22.8
|
n/a
|
n/a
|
n/a
|
n/a
|
|
12
|
Miami-Ft. Lauderdale (16) |
22.4
|
15.1
|
48.3%
|
15.5
|
44.5%
|
|
13
|
Richmond (59) |
22.0
|
15.6
|
41.0%
|
n/a
|
n/a
|
|
14
|
Jacksonville (49) |
21.7
|
16.7
|
29.9%
|
14
|
55.0%
|
|
15
|
Providence-New Bedford (52) |
21.6
|
15.8
|
36.7%
|
17.6
|
22.7%
|
|
16
|
Los Angeles (2) |
21.5
|
19.7
|
9.1%
|
19.9
|
8.0%
|
|
17
|
Oklahoma City (45) |
21.4
|
19.7
|
8.6%
|
15.2
|
40.8%
|
|
18
|
Orlando (19) |
21.2
|
n/a
|
n/a
|
18.5
|
14.6%
|
|
19
|
Cleveland-Akron (17) |
21.0
|
19.5
|
7.7%
|
18.4
|
14.1%
|
|
20t
|
Phoenix (12) |
20.7
|
21.2
|
-2.4%
|
16.5
|
25.5%
|
|
20t
|
Portland, OR (23) |
20.7
|
20.3
|
2.0%
|
21.4
|
-3.3%
|
|
22
|
Washington, DC (9) |
20.6
|
17.3
|
19.1%
|
18.2
|
13.2%
|
|
23t
|
Louisville (48)
|
20.2
|
14.2
|
42.3%
|
13.2
|
53.0%
|
|
23t
|
Minneapolis-St. Paul (15) |
20.2
|
19.6
|
3.1%
|
16.5
|
22.4%
|
|
23t
|
Tampa-St. Petersburg (13) |
20.2
|
n/a
|
n/a
|
17.4
|
16.1%
|
|
26
|
Buffalo (50) |
20.1
|
13.7
|
46.7%
|
14
|
43.6%
|
|
27
|
Boston (7) |
19.7
|
15.1
|
30.5%
|
18.4
|
7.1%
|
|
28
|
Albuquerque-Santa Fe (44) |
19.4
|
13.9
|
39.6%
|
n/a
|
n/a
|
|
29t
|
Columbus, OH (32) |
19.3
|
17.9
|
7.8%
|
18.4
|
4.9%
|
|
29t
|
Norfolk (42) |
19.3
|
17.3
|
11.6%
|
17.1
|
12.9%
|
|
31t
|
Austin (51) |
19.2
|
16.4
|
17.1%
|
n/a
|
n/a
|
|
31t
|
Knoxville (58) |
19.2
|
11.1
|
73.0%
|
n/a
|
n/a
|
|
31t
|
Las Vegas (43) |
19.2
|
20.8
|
-7.7%
|
15.5
|
23.9%
|
|
31t
|
New York (1) |
19.2
|
18.6
|
3.2%
|
18.7
|
2.7%
|
|
35t
|
Atlanta (8) |
19.0
|
13.4
|
41.8%
|
16.4
|
15.9%
|
|
35t
|
Kansas City (31) |
19.0
|
15.8
|
20.3%
|
14.3
|
32.9%
|
|
35t
|
Seattle-Tacoma (14) |
19.0
|
19.4
|
-2.1%
|
18.7
|
1.6%
|
|
38
|
New Orleans (53) |
18.7
|
14
|
33.6%
|
14.4
|
29.9%
|
|
39
|
Chicago (3) |
18.4
|
19.1
|
-3.7%
|
16.7
|
10.2%
|
|
40t
|
Dallas-Ft. Worth (5) |
18.2
|
16.4
|
11.0%
|
18.1
|
0.6%
|
|
40t
|
Greensboro (46) |
18.2
|
14.9
|
22.1%
|
12.8
|
42.2%
|
|
42
|
Hartford-New Haven (29) |
18.1
|
15.5
|
16.8%
|
19.7
|
-8.1%
|
|
43
|
Milwaukee (34) |
17.3
|
16.7
|
3.6%
|
20.1
|
-13.9%
|
|
44
|
Memphis (47) |
16.9
|
12.3
|
37.4%
|
13.8
|
22.5%
|
|
45
|
Greenville-Spartanburg- Asheville (36) |
16.6
|
13.8
|
20.3%
|
n/a
|
n/a
|
|
46t
|
Philadelphia (4) |
16.4
|
17.2
|
-4.7%
|
18.1
|
-9.4%
|
|
46t
|
Raleigh-Durham (28) |
16.4
|
13.6
|
20.6%
|
11.5
|
42.6%
|
|
48t
|
Cincinnati (33) |
16.2
|
14.6
|
11.0%
|
16.8
|
-3.6%
|
|
48t
|
Tulsa (60) |
16.2
|
11.8
|
37.3%
|
n/a
|
n/a
|
|
50t
|
Charlotte (25) |
16.0
|
15.3
|
4.6%
|
13.2
|
21.2%
|
|
50t
|
Houston (10) |
16.0
|
11.8
|
35.6%
|
12.4
|
29.0%
|
|
50t
|
Pittsburgh (22) |
16.0
|
18.3
|
-12.6%
|
18.8
|
-14.9%
|
|
53t
|
Birmingham (40) |
15.8
|
12
|
31.7%
|
11.8
|
33.9%
|
|
53t
|
Dayton (62) |
15.8
|
13.4
|
17.9%
|
n/a
|
n/a
|
|
55t
|
Detroit (11) |
15.7
|
21.7
|
-27.6%
|
14.8
|
6.1%
|
|
55t
|
San Antonio (37) |
15.7
|
16.7
|
-6.0%
|
14.7
|
6.8%
|
