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SBD/Issue 225/Olympics
Olympic Media Monitor: Phelps' Pursuit Of Gold The Main Topic
Published August 12, 2008
The following is a round-up of Olympic coverage of network news shows from last night and this morning, as well as the 11:00pm edition of ESPN's "SportsCenter." NBC's "Today" is broadcasting from Beijing from 7:00-10:00am and dedicating the majority of its broadcast window to Olympics-related content.
| NETWORK | MORNING SHOW | FIRST REPORT | TOTAL COVERAGE |
|---|---|---|---|
| NBC | Today | ||
| 7:00-7:30am -- U.S. men’s gymnastics team winning Bronze Medal; Michael Phelps winning Gold Medal in 200m Freestyle and setting World Record; U.S. results; swimmers setting world records at the Beijing Games; live interview with U.S. men’s gymnastics team | |||
| 7:30-8:00am -- Interview with U.S. swimmers after their events; live interview with Michael Phelps’ mother, Debbie, and his sisters, Hillary and Whitney; live interview with NBC’s Elfi Schlegel, Tim Daggett and Dominique Dawes | |||
| 8:00-8:30am -- U.S. results; Chinese language lesson; Chinese medicine; China’s unearthed terracotta warriors; images from the Beijing Games | |||
| 8:30-9:00am -- Fashion show from Chinese designers; Chinese cooking; live interviews with NBC’s Rowdy Gaines; live interviews with InStyle China correspondent Zhu Zhu and Chinese-American chef Ming Tsai | |||
| 9:00-9:30am -- U.S. results; excerpt from earlier interview with U.S. men’s gymnastics team; travel to China on a budget; profile of U.S. swimmer Eric Shanteau, who was diagnosed with testicular cancer | |||
| 9:30-10:00am -- Beijing weather; preview of today’s NBC daytime coverage; live interview with family of U.S. synchronized diver Mary Beth Dunnichay; live interviews with gymnastics analyst Bela Karolyi, Gold Medal-winning sprinter Michael Johnson and former U.S. women's national soccer team player Julie Foudy on their involvement with Olympic documentary | |||
| CBS | The Early Show | 6:50 | 3:50 |
| Medal count; U.S. results; U.S. results in news segment; U.S. results in news segment | |||
| ABC | GMA | 4:46 | 7:07 |
| U.S. results; young Chinese girl performing in Opening Ceremony was lip-synching; are members of the China women’s gymnastics team are underage?; U.S. results and Chinese girl lip-synching in news segment | |||
| NBC | Nightly News | Lead Report | 13:48 |
| “Nightly News” broadcasting from Tiananmen Square; U.S. swim team winning the Gold Medal in 4x100 freestyle; update of stabbing victim Barbara Bachman; changes in Chinese society with a report from NBC’s Tom Brokaw; tour of Tiananmen Square; Chinese authorities putting on a “charm offensive” for tourists | |||
| CBS | Evening News | None | None |
| ABC | World News | 9:28 | 2:39 |
| Medal count; U.S. swim team winning the Gold Medal in 4x100 freestyle and interview with Michael Phelps’ mother; China’s surging economy | |||
| ESPN | SportsCenter | Lead Report | 3:48 |
| Michael Phelps winning third Gold Medal and setting World Record in 200m freestyle; members of Team USA men’s basketball visiting the Great Wall of China; Phelps winning Gold Medal | |||
