SBD/Issue 223/Sports Media

Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RATING
Golf: Ricoh Women's British Open: Third Round
8/2
ABC
1:30-3:00pm
0.6
X Games 14: Moto X Speed & Style; BMX Superpark; Men's Moto X Racing;
Women's Moto Racing
8/2
ABC
3:00-6:00pm
1.0
Golf: WGC Bridgestone Invitational: Third Round
8/2
CBS
1:00-6:00pm
1.3
MLB: (regional)
8/2
Fox
3:51-6:43pm
2.2
Horse Racing: Hambletonian
8/2
NBC
2:00-3:00pm
0.6
Golf: U.S. Senior Open: Third Round
8/2
NBC
3:00-6:00pm
0.6
Golf: Ricoh Women's British Open: Final Round
8/3
ABC
1:00-3:00pm
0.6
X Games 14: Rally Car Racing;
Skateboard Superpark
8/3
ABC
3:00-6:00pm
1.1
Golf: "Prelude to the Season's Final Major"
8/3
CBS
12:00-1:00pm
0.5
Golf: WGC Bridgestone Invitational: Final Round
8/3
CBS
1:00-6:00pm
2.0
USOC Hall of Fame Special (taped)
8/3
NBC
1:30-3:00pm
0.4
Golf: U.S. Senior Open: Final Round
8/3
NBC
3:00-6:00pm
0.6
NFL Preseason: Hall of Fame Game:
Redskins-Colts
8/3
NBC
8:00-11:05pm
4.7
SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
MLB: Cubs-Brewers
7/30
ESPN
8:06-11:22pm
0.8
1.0
1,141
X Games: Moto X Best Trick
7/31
ESPN
9:00-11:16pm
0.9
1.1
1,412
Olympic Basketball Exhibition:
USA-Turkey (replay)
7/31
ESPN2
8:00-10:00pm
0.8
0.9
1,082
X Games: BMX Big Air;
Moto X Step Up
8/1
ESPN
9:00-11:10pm
0.9
1.1
1,361
X Games: Skate Vert; Moto X
8/2
ESPN
9:46-11:27pm
0.8
0.9
1,284
NFL Hall of Fame Induction
8/2
ESPN
6:00-9:46pm
0.7
0.8
949
NASCAR Nationwide Series:
NAPA Auto Parts 200
8/2
ESPN2
3:31-7:03pm
1.3
1.5
1,937
X Games: SuperMoto;
BMX Vert; Skate Vert
8/2
ESPN2
7:03-9:46pm
0.7
0.8
1,089
NASCAR Sprint Cup:
Sunoco Red Cross Pennsylvania 500
8/3
ESPN
2:00-6:58pm
3.8
4.5
6,191
MLB: Phillies-Cardinals
8/3
ESPN
8:00-11:09pm
1.8
2.1
2,680

BRONX BONANZA: YES' Yankees telecasts for July earned a 4.9 average HH rating (471,000 viewers), the best July ever for MLB on a New York RSN. The 4.9 rating is up 4.3% from a 4.7 last July. Additionally, Monday's Yankees-Rangers telecast was the highest-rated primetime telecast on YES this season, drawing a 6.8 HH rating (715,000 total viewers) in the N.Y. DMA. Since May 28, Yankees primetime games on YES have ranked No. 1 in the N.Y. DMA 21 of the last 22 game nights. Ratings for YES' Yankees telecasts so far this season are up 2% season-to-date over last year (4.6 vs. 4.5 average HH rating in N.Y. DMA), putting the net on pace to have its best-rated Yankees season ever (THE DAILY).

FSN: FSN West received its highest single game Angels rating for the '08 season with the Angels-Yankees July 31 telecast, which earned a 2.19 HH rating. The Dodgers also recorded their all-time highest-rated game on FSN Prime Ticket for the August 1 D'Backs-Dodgers game, which earned a 5.19 HH rating (FSN)....Through July 31, Tigers primetime telecasts this season have delivered a 8.0 average HH rating, the highest in the Detroit DMA and more than two ratings points ahead of the closest competitor (FSN).

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