Breeders' Cup Tightens Media Restrictions On Commercial Photos

Breeders' Cup Ltd. has "tightened its conditions for media credentials" for the October 24-25 Breeders' Cup World Championships at Santa Anita Park, "adding language to restrict the use of photographs for commercial purposes," according to Jeff Lowe of the THOROUGHBRED TIMES. The company "will require licensing permission for photos and other images captured by credentialed media at the Breeders' Cup and used for anything other than editorial coverage within 30 days of the event." Breeders' Cup CMO Peter Land: "We wanted to bring the Breeders' Cup more in line with other sort of global championship events." Land said that licensing fees for commercial use of photos from the event "most likely would be determined on a case-by-case basis." Media organizations "using photos and images for editorial purposes after 30 days would not necessarily be charged" (THOROUGHBREDTIMES.com, 8/6).