Panasonic, Best Buy Team For All-Spanish Soccer Ad Campaign

Panasonic, Best Buy Launching Spanish Ad Campaign Featuring MLS Players

Panasonic and Best Buy this weekend will launch a new ad campaign, entirely in Spanish, featuring MLS Galaxy MF David Beckham, Fire MF Cuauhtemoc Blanco, FC Dallas D Davino and Red Bulls F Juan Pablo Angel, according to Barry Janoff of BRANDWEEK. The campaign, via La Comunidad, Miami, aims to "drive Hispanic consumers who are fans of soccer, and the MLS in particular, to Best Buy locations." The effort will be "anchored by outdoor [ads] in cities with large Hispanic populations," including L.A., Chicago and Houston, as well as "point-of-purchase displays in more than 400 Best Buy locations whose clientèle skews Hispanic." The creative features the tagline, which translated into English states, "Soccer reaches the soul but enters through the eyes" (BRANDWEEK.com, 8/7).