SBD/Issue 222/Sports Media

Media Notes

In L.A., Dawn Chmielewski reports Disney "plans to relaunch Toon Disney as Disney XD, a cable channel ... aiming at boys ages 6 to 14." The channel "will offer original action-adventure and comedy series, movies, animation and sports-themed shows developed" with ESPN. The move, which was "under wraps for more than a year, is an attempt by the company to capture a market that has long eluded it." The Disney Channel "has struggled for years to find the right programming formula to lure boys, who tend to gravitate to Viacom's Nickelodeon and Time Warner's Cartoon Network" (L.A. TIMES, 8/7).

Writer Feels Not Many Hard-Hitting Moments
In First Episode Of HBO's "Hard Knocks"
LIGHT KNOCKS: On the first installment of the latest season of HBO's "Hard Knocks," Cowboys Owner Jerry Jones is shown addressing the team at one of the first training camp meetings, saying, “The Cowboys are a big deal. We’re the number one thing that people look at, because I don’t know about you, but I like playing on Broadway.” Jones: “I could be doing anything in the world I want to be doing this morning and I want to be here with you” ("Hard Knocks," HBO, 8/6). In Dallas, Barry Horn writes the first episode "had its moments," but "so far Camp Cowboys appears to have been little more than fun and games." There "simply haven't been enough fly-on-the-wall moments since the start of training camp," as it "seemed liked the owner, coaches and players spent too much time playing to the cameras" (DALLAS MORNING NEWS, 8/7).

CABLEVISION: With Cablevision reportedly considering selling off some of their higher-profile assets, he WALL STREET JOURNAL's Silva & Currie note based on Cablevision's deal last year to sell stakes in FSN Bay Area and FSN New England to Comcast, the value of Cablevision's N.Y. sports channels, MSG and MSG Plus, "could be roughly $1[B]" (WALL STREET JOURNAL, 8/7). In detailing News Corp’s strong performance in the company’s cable programming segment earlier this week, Chair & CEO Rupert Murdoch stated that the gains came "despite $200M spent on the introduction of Fox Business Channel and the Big Ten Network" (N.Y. TIMES, 8/6).

PLAYING THROUGH: The PGA of America has extended a television agreement through 2020 with TSN to broadcast in Canada the PGA Championship, Ryder Cup, Senior PGA Championship and the Grand Slam of Golf (THE DAILY).

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