SBD/Issue 222/Sports Industrialists

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  • Padres Owner Moores, Wife Fight For Control Of Petco Field Box

    Padres Owner JOHN MOORES, whose wife, BECKY, filed for divorce in January, agreed to "give her exclusive use of the managing partner's box" at Petco Park in April, May, June and July, according to a San Diego Superior Court filing cited by Brent Schrotenboer of the SAN DIEGO UNION-TRIBUNE. The document said the idea was to "minimize confrontation" between the two. The two "have fought over access to the managing partner's box -- a point that seems especially symbolic as the two sort out who ultimately will control the Padres, the couple's largest community asset." Becky Moores' attorney SANDRA MORRIS in a court filing indicated John Moores, effective July 28, "unilaterally excluded (Becky Moores) from utilizing the owner's box." As a result, Becky Moores "sought relief from the court July 30 for allocation of the box." John Moores' attorney in a filing argued that an "equitable allocation of the box was 'mathematically impossible' this season because Becky Moores already had used it for two-thirds of the season." A hearing on the matter is set for October. Schrotenboer notes John Moores was "seen at Petco Park this past weekend in other boxes," including GM KEVIN TOWERS' box (SAN DIEGO UNION-TRIBUNE, 8/7).

    REACHING AN AGREEMENT: In West Palm Beach, gossip columnist Jose Lambiet cited Palm Beach County (FL) court documents filed July 29 as indicating that Red Sox Owner JOHN HENRY and his wife, PEGGY SUE, "have reached a marital settlement agreement." Few details "have been leaked so far, including whether [the Red Sox] will be affected." The Henrys reportedly asked Circuit Court Judge AMY SMITH to "appoint a guardian ad litem to watch over the financial interests of their only child" (, 8/6).

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  • Catching Up With U.S. Lacrosse COO Bill Schoonmaker

    U.S. Lacrosse COO
    Bill Schoonmaker
    With lacrosse participation at an all-time high and the game experiencing newfound popularity outside of its traditional Northeastern roots, U.S. Lacrosse recently hired its first COO, BILL SCHOONMAKER. The veteran sports marketer is charged with helping to manage the growth of lacrosse without alienating core fans. Schoonmaker detailed his agenda to Editor-at-Large Terry Lefton.

    Q: You recently became U.S. Lacrosse's first COO, after selling the property while you were at 361 Sports & Event Marketing. So, I take it you sold yourself on the sport's growth?

    Schoonmaker: I know the sport and I know a good story when I see one. We're the fifth-largest NGB, and the growth of the NGB reflects the growth across the country in terms of participation. As a guy who played lacrosse growing up in Greenwich [Conn.] and at Penn State, I just wanted to be there as the sport took off.

    Q: What's on top of your agenda?

    Schoonmaker: Our biggest priorities include having the appropriate internal structure so we can serve membership and our other constituencies, and manage growth responsibly. We want to grow our portfolio of events and properties to increase our exposure. We also need to be more progressive about membership and member benefits -- about 75% of our members are youth, so we have to keep that in mind and be more relevant to those younger folks.

    Q: What's the sponsorship picture look like for U.S. Lacrosse?

    Schoonmaker: We have some great NGB and national team sponsors, but we have some work to do in terms of reaching out to companies, in categories like telecom and automotive, to show them what we're about. If you look at some of the cities that have seen a lot of growth -- places like Denver, Seattle, Portland, Chicago, Dallas, San Francisco, those are places that aren't traditional lacrosse markets. When you look at our upscale demos, there's a story any sponsor should want to listen to. We have to do a better job of structuring our offerings to companies so they can find value in what we think is an externally desirable audience.

    Q: You've been talking about a new location for the NGB and the museum and Hall of Fame. Is that something sponsors could get in on?

    Schoonmaker: We're looking at a number of locations, for what looks like a 40,000-square-foot office space with a museum. Our plans are to have a regulation [lacrosse] field attached, so there should be some opportunities there. We've been located across from Johns Hopkins [in Baltimore] since the NGB started [in '97], and in a perfect world we'd be in a new facility in four years or so. And it won't automatically be in Maryland. We are looking here, but we are also looking at locations around the U.S. The sport's being played across the country now, you know. ... I expect that a decision on a location will be made by the end of the year.

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  • Executive Transactions

    ISC VP/Business Affairs JOHN GRAHAM is leaving to become Market President of Floridian Bank in Volusia and Flagler counties. Graham will be responsible for the bank’s business development efforts (, 8/5)….Chicago 2016 appointed World Sport Chicago Chair BILL SCHERR Dir of Sport and National Disability Sports VP LINDA MASTANDREA Dir of Paralympic Sport & Accessibility (, 8/5)....Global Spectrum named MICHAEL SCANLON GM of St. Louis Univ.'s Chaifetz Arena. Previously, Scanlon served as Rose Quarter GM (Comcast-Spectacor)....The USGA has created two new positions in the communications department, naming former Golf Digest Editor SCOTT SMITH Dir of Communications – Editor and former USA Baseball Communications Dir DAVE FANUCCI Dir of Communications – PR (THE DAILY).  

    MAGIC: The Magic named CHIP BOWERS VP/Corporate Partnerships, JASON COLEMAN VP/Information Technology, JOE ANDRADE Senior Dir of Ticket Sales and LUCAS DANIEL BOYCE Dir of Multicultural Insights & Cause Marketing. The franchise also promoted the following: TRISH WINGERSON to Assistant Dir of Communications, MICHAEL FORDE to Assistant Dir of Corporate Partnerships, DEBORAH RIOS-BARNES to Assistant Dir of Multicultural Affairs, DARRELL HARBIN to Senior Partnership Development Manager, J.T. MCWALTERS and KELLY NORTON to Client Services Managers, MELISSA MILLER to Creative Services Manager, JENNIFER FARRELL to Tourism Manager, HALEY HOSCH to Tourism Account Exec, ALICIA MAUGER to Staff Accountant and LESLIE MONAHAN to AP Specialist (Magic).

    FRANCHISES: The Nets promoted the following: MIMI VIAU to Senior Dir of Information Technology, MIKE ZAVODSKY to Dir of New Corporate Marketing Ventures, DAN LEFTON to Dir of Premium Services, DREW GREEN to Senior Account Manager of VIP Access & Experience, DANA BONNER to Account Exec for Partnership Marketing and ERIN CAUTHEN to Marketing Coordinator. The organization also named TONY BRASILE Operations Coordinator (Nets)….The AHL Manchester Monarchs promoted JASON BERGERON to VP/Ticket Sales & Marketing and MATT WELCH to VP/Corporate Partnerships (Monarchs).

    MEDIA: ESPN Star Sports (ESS) appointed MIKE KERR VP/Southeast Asia Affiliate & Multimedia Sales. Most recently, Kerr was VP/Advertising Sales, Operations & Strategy in the ESS advertising sales department (ESS)….Yardbarker named JOHN DRISKA Advertising Sales Dir, KEN MCFADDEN Senior Account Manager and JENNIFER COHEN Regional Account Manager, all reporting to VP/Advertising Sales TIM WARE. Driska will be located at the company’s N.Y. offices, while McFadden will work out of the Detroit office and Cohen will be in L.A. (Yardbarker)….FSN South and SportSouth Media Relations Coordinator SHANNON ALDERMAN is leaving to join Beacon Media Groups on August 13 as a general assignment reporter (THE DAILY).

    Do you have an executive announcement? If so, please send to

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  • Names In The News

    Rutgers Univ. (RU) yesterday named the following to a "special committee that will review the policies and practices" of the school's athletic program: former U.S. Supreme Court justice JAMES COLEMAN, The Prudential Foundation President GABRIELLA MORRIS, former U.S. District Judge and U.S. Attorney FREDERICK LACEY, Verizon New Jersey President DENNIS BONE, Ingersoll-Rand Senior VP, General Counsel & Dir PATRICIA NACHTIGAL, who currently serves as RU BOG Vice Chair, former NBAer and RU alumnus HOLLIS COPELAND and Suydam Insurance Agency, LLP Senior Partner ABRAM SUYDAM, who sits on the RU's Board of Trustees (Newark STAR-LEDGER, 8/7).

    Self Inks 10-Year, $30M
    Deal With Univ. Of Kansas
    SELF RESPECT: Univ. of Kansas men's basketball coach BILL SELF yesterday signed a new 10-year, $30M deal with the school, which represents the "largest known financial commitment the university has ever made to a college basketball coach." Self will earn an annual base salary of $229,900, on par with his previous deal, but he now will make $2.27M annually for professional services rendered. In addition, Self's annual retention payment increased from $225,000 to $500,000, and he also can earn up to $425,000 a year in incentives (K.C. STAR, 8/7).

    A FINAL GOODBYE: The final memorial service for late YES broadcaster BOBBY MURCER, who passed away last month, was held yesterday in Oklahoma City. Yankees SS DEREK JETER, P ANDY PETTITTE, co-Chair HAL STEINBRENNER, Vice Chair JENNIFER STEINBRENNER SWINDAL and YES' MICHAEL KAY were among those in attendance (N.Y. TIMES, 8/7).

    NAMES: Coldplay Monday night at their concert at TD Banknorth Garden dedicated a song to Patriots QB TOM BRADY, who attended the show and reportedly is a "huge fan" of the band (BOSTON HERALD, 8/6)....Cubs P KERRY WOOD yesterday hosted the Strike Zone Celebrity Bowling Tournament outside Chicago, and Mavericks Owner MARK CUBAN, who is bidding to buy the Cubs from Tribune Co., was in attendance (CHICAGO SUN-TIMES, 8/7)....Pro Football HOFer DAN MARINO yesterday denied reports that he will be on the upcoming season of ABC's "Dancing with the Stars." Marino's business manager RALPH STRINGER said, "They've asked him every year from the inception of the show, and he's never done it. It's just not something he's interested in doing. It's not a time commitment he's willing to make" (South Florida SUN-SENTINEL, 8/7)....NASCAR driver CARL EDWARDS joined the Office Depot Foundation at an Office Depot in Kendall, Florida, to donate 6,500 backpacks to nonprofit organizations and schools in Miami-Dade County (MIAMI HERALD, 8/7)....Florida resident DENNIS WALTERS, a "paraplegic trick-shot" golfer, yesterday received the PGA Distinguished Service Award in a ceremony at the Max M. Fisher Music Center in Detroit (South Florida SUN-SENTINEL, 8/7).

    IN MEMORY: Former Reuters Sports Editor STEVE PARRY, who also served on the IOC press commission, died today at the age of 64 (REUTERS, 8/7).

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