Two NHL Owners Elected To Exec Committee Army, Navy Pay Tribute With Custom Uniforms Beats By Dre Rolls Out New Spot Catholics Convicts Brewers Extend Kwik Trip Deal Bowlsby: CFP Has Room For Improvement Taking Entries For '17 Sports Business Awards Bucks' Edens Buying Into E-Sports IOC Selecting '24, '28 Games Hosts Next Year? Authority Member Blasts Penguins Civic Arena Efforts
SBD/Issue 222/Sponsorships, Advertising & Marketing
Wheels & Deals: Martin Truex Jr. To Continue Driving For DEI
Published August 7, 2008
|Truex Jr. Inks Deal To Continue Driving For DEI|
DRIVER CHANGE: NASCAR Sprint Cup Series driver J.J. Yeley has been released by Hall of Fame Racing. P.J. Jones will drive the No. 96 Toyota at Sunday's Centurion Boats at The Glen at Watkins Glen Int'l, and Nationwide Series driver Brad Coleman will take over August 17 at the 3M Performance 400 at Michigan Int'l Speedway (ESPN.com, 8/6).
PIT STOP: The pit crew of the No. 19 Gillett Evernham Motorsports car will appear in full firesuits at a Sunoco in Rochester, New York, today to clean windshields and tires as part of Allstate’s “Safety Patrol” program, which promotes safe driving and its “Bonus Check” offer for its customers. The Sprint Cup event this weekend is at Watkins Glen. Allstate had a similar outing prior to the June 8 NASCAR race at Pocono and will do another before the November 9 race at Phoenix (Michael Smith, SportsBusiness Journal).