NBA TV, FS Indiana Set Records United Airlines Renews As Arena Sponsor WTA Brussels Open Folds After Three Years NCAA Awards Championship Events Commissioners Discuss NCAA Reform NCAA's Emmert Talks O'Bannon Lawsuit Van Gundy Will Not Broadcast Knicks Game E-Trade Will Not Run Super Bowl Ad IAF: Emmert Says New Structure Possible Kings Lead NBA Teams In Attendance Gains
SBD/Issue 222/Sponsorships, Advertising & Marketing
Wheels & Deals: Martin Truex Jr. To Continue Driving For DEI
Published August 7, 2008
|Truex Jr. Inks Deal To Continue Driving For DEI|
DRIVER CHANGE: NASCAR Sprint Cup Series driver J.J. Yeley has been released by Hall of Fame Racing. P.J. Jones will drive the No. 96 Toyota at Sunday's Centurion Boats at The Glen at Watkins Glen Int'l, and Nationwide Series driver Brad Coleman will take over August 17 at the 3M Performance 400 at Michigan Int'l Speedway (ESPN.com, 8/6).
PIT STOP: The pit crew of the No. 19 Gillett Evernham Motorsports car will appear in full firesuits at a Sunoco in Rochester, New York, today to clean windshields and tires as part of Allstate’s “Safety Patrol” program, which promotes safe driving and its “Bonus Check” offer for its customers. The Sprint Cup event this weekend is at Watkins Glen. Allstate had a similar outing prior to the June 8 NASCAR race at Pocono and will do another before the November 9 race at Phoenix (Michael Smith, SportsBusiness Journal).