SBD/Issue 222/Sponsorships, Advertising & Marketing

Wheels & Deals: Martin Truex Jr. To Continue Driving For DEI

Truex Jr. Inks Deal To Continue Driving For DEI
Sources yesterday said that NASCAR Sprint Cup Series driver Martin Truex Jr. has "re-signed with [DEI] for next season." DEI "picked up the option on Truex, who has spent his entire Cup career with the team, but both sides had to agree to terms of the extension" (SPORTING NEWS TODAY, 8/7). ESPN.com's David Newton noted Truex "had been linked most strongly with the No. 12 car at Penske Racing, No. 4 at Stewart-Haas Racing and No. 33 at Richard Childress Racing." The move "strenghtens DEI's position in the sport following more than a year of gloom-and-doom predicitons after" Dale Earnhardt Jr. announced he was leaving for Hendrick Motorsports (ESPN.com, 8/6).

DRIVER CHANGE: NASCAR Sprint Cup Series driver J.J. Yeley has been released by Hall of Fame Racing. P.J. Jones will drive the No. 96 Toyota at Sunday's Centurion Boats at The Glen at Watkins Glen Int'l, and Nationwide Series driver Brad Coleman will take over August 17 at the 3M Performance 400 at Michigan Int'l Speedway (ESPN.com, 8/6).

PIT STOP: The pit crew of the No. 19 Gillett Evernham Motorsports car will appear in full firesuits at a Sunoco in Rochester, New York, today to clean windshields and tires as part of Allstate’s “Safety Patrol” program, which promotes safe driving and its “Bonus Check” offer for its customers. The Sprint Cup event this weekend is at Watkins Glen. Allstate had a similar outing prior to the June 8 NASCAR race at Pocono and will do another before the November 9 race at Phoenix (Michael Smith, SportsBusiness Journal).

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