Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 222/Classified AdvertisementsPrint All
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For two weeks in the late summer, the U.S. Open becomes one of the biggest revenue and profit generators in all of sports. While the success of the event can’t be debated, can any business lessons be learned on the courts in New York that can help improve the standing of other key U.S. tennis tournaments? The U.S. Open Series is one way the tournament “shares the wealth” by linking the event with several lead-in tournaments. Are there other ways the event could help revive interest in professional tennis in the United States? Publishing Date: Aug. 25 Ad Close: Aug. 11 Materials Close: Aug. 13.
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