SBD/Issue 219/The Back of the Book

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  • Overnight Nielsen Ratings From Weekend Sports Events

    With Redskins-Colts kicking off the NFL preseason last night, NBC won Sunday night in metered-market HHs with the highest average for any net (5.0/9) since July 6. On Fox, MLB regional coverage continued to build on a strong second half, as Saturday's 2.7/7 is up 8% from the 2.5/6 earned on the same weekend last year. The following lists overnight Nielsen ratings from weekend sports events. Select NBC overnights were not available at presstime (THE DAILY).

    SHOW
    DATE
    NET
    TIME
    RAT/SHR
    Golf: Ricoh Women's British Open: Third Round
    8/2
    ABC
    1:30-3:00pm
    0.7/-
    X Games 14
    8/2
    ABC
    3:00-6:00pm
    1.1/-
    Golf: WGC Bridgestone Invitational: Third Round
    8/2
    CBS
    1:00-6:00pm
    1.5/-
    MLB: (regional)
    8/2
    Fox
    3:30-7:00pm
    2.7/7
    Golf: Ricoh Women's British Open: Final Round
    8/3
    ABC
    1:00-3:00pm
    0.6/-
    X Games 14
    8/3
    ABC
    3:00-6:00pm
    1.2/-
    Golf: WGC Bridgestone Invitational: Final Round
    8/3
    CBS
    1:00-6:00pm
    2.1/-
    NFL Preseason: Hall of Fame Game:
    Redskins-Colts
    8/3
    NBC
    8:00-11:30pm
    5.4/9

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