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SBD/Issue 219/Sports MediaPrint All
Andrews Defends Her Work After Columnist
Questions Her Behavior, Wardrobe
WHERE IT STARTED: Nadel originally wrote of Andrews, "Her skimpy outfit -- designed to accentuate her, um, positives -- had players leering at her. Some made lewd comments under their breath. Others giggled like 12-year-olds." Nadel reported as Andrews spoke to Cubs players before the game, Cubs manager Lou Piniella said, "Hey, hey, hey! Look at this! Are you doing a baseball game today or a modeling assignment?" Nadel: "Fair question. I have seen Andrews at many events in recent years and this was the first time I had witnessed anything quite like this, which is why it seemed so bizarre. Did she really feel playing the sexpot was necessary to practice journalism?" (GATEHOUSE NEWS SERVICE, 7/31). Nadel discussed the column in an e-mail Q&A with DEADSPIN's A.J. Daulerio and said, "I was expecting to write a baseball column Wednesday. But as the scenario unfolded in the clubhouse, I began to notice -- it would have been impossible for me not to have." Nadel said when Piniella addressed Andrews, "I realized that pretty much everybody was thinking exactly what I was thinking. In my mind, that made it a viable angle. (I also bounced the idea off my editor to make sure it worked)." Daulerio asked if Andrews "were not attractive, wearing that dress, showing that much leg, etc. and had still interacted with the players in a similar fashion do you think you would've found it objectionable enough to be column worthy?" Nadel: "Almost surely not. What made me even think of the column was the way the athletes and manager responded to Andrews" (DEADSPIN.com, 8/1).
REAX: ONMILWAUKEE.com's Drew Olson, who also covered the Cubs-Brewers game, wrote of Andrews' appearance in the Brewers clubhouse, "I didn't directly hear any lewd comments from players, but Erin Andrews' outfit did draw a lot of attention and generate comments." As "sideline reporters go, Erin Andrews is a competent professional. It's not her fault that she is both attractive and a pop culture icon." But "you wonder if the folks at ESPN may talk to Andrews privately about her choice of wardrobe" (ONMILWAUKEE.com, 8/2). THE BIG LEAD writes, "Erin, here’s a bit of a newsflash: If you want to be perceived as a professional, you dress professionally" (THEBIGLEAD.com, 8/4). In Orlando, Shannon Owens wrote, "Andrews has reached Britney Spears-like celebrity status in the sports world. She has a cultlike fan base that follows every crease in her pants and stitch of her blouse. Her attractiveness undoubtedly makes her a target of inappropriate behavior" (ORLANDO SENTINEL, 8/2). But in Chicago, Joe Cowley wrote, "Seriously, what is becoming of this profession when a girl can't wear a summer skirt to a baseball game without offending someone?" (SUNTIMES.com, 8/1).
Michigan Sells Complete Media Rights
Package For First Time Ever
Local Univ. Of Oregon Affiliate Ends Relationship
After IMG College Seeks High-Priced Deal
Jacked is continuing the commercial rollout of its 11-month-old interactive SportsTop product, signing an expanded syndication deal with Versus as well as a new pact with Tribune Co. to link into the company's TV, radio, Web and newspaper holdings. The new multi-year Versus pact adds Pac-10, Big 12 and Mountain West college football and Mountain West college basketball to a prior deal that linked the network's coverage of the NHL Stanley Cup playoffs with Jacked's online offering of stats, images, videos, news, commerce links and other content to pair with the TV broadcasts. The Tribune deal, meanwhile, is designed in part as a multi-platform ad play in which an advertiser, for example, can now execute a single campaign within Tribune-owned KTLA-CW's coverage of the Clippers, the print and online sports pages of the L.A. Times, and Jacked coverage of Clippers games that will in part feature content from those other spots. The Tribune execution will begin later this summer with KTLA coverage of Raiders preseason games. "Where a lot of the early days were focused on the product and overall user experience, we're now continuing to be more aggressive in developing the ad sales component and commercially exploiting this," said Jacked CEO Bryan Biniak. Financial terms were not disclosed, but the deals generally involved revenue sharing of advertising sales generated around the SportsTop product. "This is another step in an arduous process that will ultimately see all this information converge from two screens to one," said KTLA VP/Programming & Marketing John Moczulski. Jacked debuted last fall with NBC's coverage of Notre Dame football, and has since supported more than 4,500 games across every major sport.
Fox Soccer Channel Picks Up English-Language
Rights To Real Madrid-Valencia Supercopa Match
Over the weekend Packers QB Brett Favre reclaimed the top spot with the news that the Packers would welcome him back to the team. Dodgers LF Manny Ramirez' debut with the team was also a popular topic. Rounding out the top five were discussions of ESPN's Erin Andrews and her response to a critical article by columnist Mike Nadel; the NFL Panthers suspending WR Steve Smith for two regular season games after Smith punched Panthers CB Ken Lucas during practice Friday; and the U.S. men's basketball team's victories over both Lithuania and Russia. Visit www.sportsmediachallenge.com for more info or see chart below.