Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/Issue 219/Sponsorships, Advertising & Marketing
Musical Acts, Armstrong To Lend Support To Nike's Human Race
Published August 4, 2008
|Nike+ Human Race To Be Held
Simultaneously In 25 Cities Globally
WORKER RIGHTS: Nike said that it "has taken steps to correct worker-abuse problems in a factory it uses in Malaysia," an action that the company said "reflects its concerns about the country's chronic labor shortage and how it affects factory workers" (WALL STREET JOURNAL, 8/4). In Portland, Richard Read reported Nike "plans to investigate all 37 of its contract factories in Malaysia after a television station found that one plant garnished wages, housed foreign workers in squalor and withheld their passports." Australia broadcaster Channel 7 said that it "found 'human trafficking on a massive scale' at the T-shirt factory, where foreign workers were paid a pittance to manufacture apparel." The TV report last week said that "workers were housed 26 to a room in filthy conditions, with hundreds of men bathing in a single trough" (Portland OREGONIAN, 8/2).