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Goodell Reinstates Favre After Marketing Deal Falls Apart
Published August 4, 2008
|Favre Today To Arrive At Packers
Camp After Officially Being Reinstated
MARKETING DEAL: In Green Bay, Pete Dougherty cited an ESPN report which claimed the marketing deal was worth $25M over the 10-year period. A personal-services contract is "relatively common in professional sports for retired star performers" (GREEN BAY PRESS-GAZETTE, 8/2). A source said that the idea of the marketing partnership was "to keep Favre connected with the organization through fan appearances and public events while also setting him up for post-retirement life so he wouldn't be as likely to keep changing his mind about retiring." The plan was first proposed as a 10-year, $10M deal (MILWAUKEE JOURNAL SENTINEL, 8/1). ESPN.com's John Clayton wrote Goodell with the reinstatement decision "sided with Favre in the sense that [Goodell] wants Favre in the league as a quarterback instead of a franchise marketer. For now, Favre has won, and Packers management looks embarrassed" (ESPN.com, 8/3). In DC, Mark Maske reports the Packers' "negotiations with Favre on the proposed marketing deal had ended." Packers President & CEO Mark Murphy said of Favre: "We welcome him back and turn this situation to our advantage" (WASHINGTON POST, 8/4).
Writers Laud Goodell For
Handling Of Favre Situation
FOUR-PACK: In Green Bay, Mike Vandermause writes the Packers have "seemingly returned to Square One, which gives the impression the organization is struggling to find the correct course of action, or worse yet, making things up as it goes along and reacting to outside circumstances." The Packers "appear to be making decisions more out of fear than the courage of their convictions" (GREEN BAY PRESS-GAZETTE, 8/4). In S.F., Nancy Gay writes this has resulted in a "disruptive, embarrassing mess, for a proud franchise and city that takes its football very seriously and doesn't usually fumble on public relations." Packers management "made the fatal mistake of letting a 17-year veteran and his agent arm wrestle them into submission." The Packers "couldn't win this one. They erred by letting the impasse linger far too long" (S.F. CHRONICLE, 8/4). FOXSPORTS.com's Jay Glazer reported the Packers will employ Ari Fleischer Sports Communications President Ari Fleischer "for one month as a consultant" (FOXSPORTS.com, 8/3).
QB SACK? In Milwaukee, Don Walker wrote under the header, "Favre Image Takes Hit." There is "some evidence that, for some fans, Favre fatigue has set in." A Green Bay-based group that held a charity auction, which "included a number of Favre-related items," had to "return three of them because no one bid on them." Sports Business Group President David Carter: "There's no doubt that his legacy is being impacted by what's happening in the last week or so." Marketing Evaluations President Steve Levitt said of Favre, "His positives will probably slide." Favre last week extended a marketing deal with Briggs & Stratton (B&S), and B&S Dir of Dealer Channel Marketing Troy Blewett said that the company is "happy with Favre." Blewett: "Our general view is that this is going to blow over nationally. This will run its course. We had no second thoughts. Our dealers love him" (MILWAUKEE JOURNAL SENTINEL, 8/3). In N.Y., Mike Lupica wrote, "It wouldn't exactly be one of those rugged Wrangler ads if Brett Favre takes the money for not playing, right?" (N.Y. DAILY NEWS, 8/3).