SBD/Issue 219/Facilities & Venues

Georgia Dome Remodeled And Updated In Falcons Colors

The Georgia Dome has received a new look with a "red-and-black scheme that mirrors the Falcons' colors, the red painstakingly matched to that in the team's logo," according to Tim Tucker of the ATLANTA CONSTITUTION. The exterior of the Dome has been "repainted in Falcons colors, and the interior ... has been soaked in Falcons red and black." All of the "familiar teal seats have been removed and replaced with red seats on the upper and lower levels and black seats on the mezzanine level behind the end zones." The seating contractor allowed a credit for the old seats and "plans to re-use them in high school, college and minor-league stadiums." To complement the Dome's new seats, "thousands of gallons of paint have been applied -- black on the walls at the top of the soaring stadium; black on the railings in the aisles; red on, among many other places, the bathroom stalls." Other changes include "concourses with new track lighting, new signage, new concessions kiosks and more than 350 new flat-screen TVs." Falcons VP/Sales Dave Cohen said of the remodeling, "It's a complete rebranding." He added that the new look is "designed to convey the message, 'Home of the Falcons.'" The latest changes represent Phase 2 of the Georgia Dome renovation project, "which began last year with renovation of the suites and lounge areas, installation of new dark-gray cushioned seats in the club sections and addition of LED video boards." A third phase is "under discussion for next year." Despite the investments "aimed at updating a facility that opened in 1992," Falcons Owner Arthur Blank said that the team "will need a new stadium when its lease expires." The lease is projected to expire "sometime between 2016 and 2020" (ATLANTA CONSTITUTION, 8/2).

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