Marketplace Roundup

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Briggs & Stratton has signed a sponsorship extension with QB Brett Favre for a minimum two-year deal to endorse its Snapper brand of lawn mowers. Favre will appear in TV, radio and print ads for the Snapper brand, as well as being featured in the company's in-store displays, sales documents and on its Web site. Favre has endorsed Snapper since '04 (Briggs & Stratton).

HYDRATION SPECIALIST: Gatorade has teamed up with the NFL for the third annual "Beat the Heat" campaign to educate "parents and football coaches about the importance of hydration." This year's Gatorade Training Camp program includes league-wide "donation days, youth clinics and a national media campaign." Donations will raise money for the Kendrick Fincher Memorial Foundation (NFL.com, 7/31). Buccaneers CB Ronde Barber appeared on ESPN’s “First Take” Thursday to promote the initiative. Barber: "We need to emphasize the importance of proper hydration and prevention of heat-related illnesses. Gatorade has done a great job with this over the years.” During the live via-satellite interview from Bucs training camp, a tackling dummy bearing a Gatorade logo was clearly visible in the background. (“First Take,” ESPN2, 7/31). The NFL and Gatorade ran a full-page ad in the sports section of this morning's USA Today touting the partnership (THE DAILY).

TAKING FLIGHT: Sentient Flight Group, in its first year as a Breeders' Cup premier partner, will launch "The Perfect Trip," a fan poll to determine which horse and jockey had the best race in the 24-year history of the event. Fans can log onto breederscup.com/perfecttrip to view footage of 10 races and vote on the finalists (Sentient).