MLB Teams Discuss Joint Group To Help Book Concerts At Ballparks

FSG In Talks With MLB Teams About Forming Joint Venture To Promote Ballpark Concerts

Fenway Sports Group President (FSG) and Red Sox COO Mike Dee said that FSG has had conversations with the Cubs, Brewers, Padres and MLB Giants about "forming a joint venture to buy and promote summer concerts at their ballparks," according to Don Muret of SPORTSBUSINESS JOURNAL. Giants Enterprises President Pat Gallagher, whose group books non-baseball events at AT&T Park, said, "There's nothing formal or imminent." The teams hope to "book more concerts by joining together, similar to some members of the Gridiron Stadium Network, a group of 12 NFL and MLS teams and buildings." Dee: "The key to doing anything like this is scalability, promoting multiple shows in multiple places. If you go into the promoter business, you need critical mass. We’re at a point in our development where we wouldn’t do it in a small way, self-promoting one or two shows at our ballpark. There are partners we want to bring to the table" (SPORTSBUSINESS JOURNAL, 7/28 issue).