Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/Issue 213/Sponsorships, Advertising & Marketing
Bulls G Derrick Rose Chooses Adidas Over Nike For First Shoe Deal
Published July 25, 2008
|Bulls' Rose Agrees In Principle To
Shoe Endorsement Deal With adidas
PICTURE THIS: BRANDWEEK.com's Barry Janoff reported more than 30 members of the '08-09 NBA rookie class "will get their first taste of national marketing next week when they converge for the league's official rookie photo shoot." The July 29 event at the MSG Training Facility in Tarrytown, New York, will feature NBA marketing partners, including adidas, EA Sports, Topps and Upper Deck. Rose will participate in the promos along with Heat F Michael Beasley, Grizzlies G O.J. Mayo, Nets C Brook Lopez, T'Wolves F Kevin Love and Clippers G Eric Gordon. Players will be dressed in their "official game uniforms from adidas and photographed by Topps and Upper Deck for their first NBA trading cards." They will also "take turns playing EA Sports 'NBA Live '09,' in which many of them appear" (BRANDWEEK.com, 7/24).