Reebok Launches "Join The Migration" Campaign With 20 NFLers

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Reebok, in support of the launch of the new NFL Equipment Speedwick Tee, has broken "Join the Migration," a campaign anchored by a TV spot featuring 20 NFL players. The spot, via mcgarrybowen, N.Y., opens with the players simultaneously taking part in various offseason activities, including fishing and lounging by the pool, when suddenly they all begin to move in the same direction, ultimately ending up at their home stadium or training camp location. The ad is directed by Janusz Kaminski and features music from "Train Song," by Vashti Bunyan. The campaign is being supported nationally through a comprehensive mobile initiative and a sweepstakes. The players featured in the campaign are listed below (Reebok).

"Join the Migration"
Giants TE Kevin Boss	Colts QB Peyton Manning
Jets WR Jerricho Cotchery	Patriots RB Laurence Maroney
Cowboys LB Greg Ellis	Titans TE Bo Scaife
Seahawks QB Matt Hasselbeck	Colts C Jeff Saturday
Giants FB Madison Hedgecock	Giants RB Derrick Ward
Bengals WR Chad Johnson	Cowboys LB DeMarcus Ware
Jets RB Thomas Jones	Patriots DE Ty Warren
Giants LB Mathias Kiwanuka	Patriots TE Benjamin Watson
Jets C Nick Mangold	Colts WR Reggie Wayne
Giants QB Eli Manning	Titans QB Vince Young

SUPPORT SYSTEM: BRANDWEEK's Barry Janoff reports the 60-second "Join the Migration" spot is breaking this week on ESPN, ESPNews, MTV2 and Comedy Central, as well as online at sites including NFL.com, SI.com, ESPN.com, Maxim.com, MensHealth.com and Yahoo. The ad will air for three weeks in the long form, as well as in 30- and 15-second versions. Support for the campaign also includes print. Spend for the effort was not disclosed (BRANDWEEK, 7/21 issue).