Quote of the Day
"Danica Patrick is trying to take a page from the Tony Stewart book of publicity: any publicity is good publicity."
-- WQXI-AM host Doug Stewart, on the recentDanica Patrick-Milka Duno confrontation("ESPN First Take," 7/21).
Top Stories

ATP-Hamburg Event Trial Gets Underway In a case being watched by all leagues and governing bodies because of the possible impact on their structure, the ATP antitrust trial gets underway in Delaware yesterday, with jurors chosen and opening arguments stretching nearly five hours. Organizers of the Hamburg event are suing the ATP World Tour for planning to demote the tourney to its second tier of events next year as part of a calendar re-organization. The projected two-week trial is sure to provide a glimpse into the inner workings and finances of the ATP. Meanwhile, the U.S. Open Series continues this week in Toronto, where Rogers Cup organizers believe it is the most profitable tourney after the Grand Slams. But on the flip side, the Indianapolis Tennis Championships ends Sunday without a title sponsor for the second straight year.
Hollywood Ending?
Alex Rodriguez signs with William Morris Agency as he looks to boost marketing portfolio, broaden reach beyond MLB.
Fill In The Blank
Falcons blitzing Atlanta with new campaign in effort to grow season-tickets, shed tainted image.
Practice Makes Perfect
Reebok launches new ad campaign centered around start of NFL training camps.
Wired For Sound
Expansion Sounders' new TV deal eschews cable for local stations; Calabro to call play-by-play.
Sealed With A Kiss
Hershey's on board as NCAA corporate partner for all championships starting in '09.
Beer Money
Peacock, Lachky, Ponturo among A-B execs reportedly accepting “generous retention bonuses" by InBev.
Endless Summer
Coca-Cola hopes effort around Beijing Games will strengthen foothold in China.
In Memory
Longtime Chicago baseball writer Jerome Holtzman, creator of the save, passes away.





